https://infiante360techacademy.com/Infinite360 - use cases from Infinite360: Adobe MarTech, AEP, AJO, CJA and Agentic AI.enhttps://infiante360techacademy.com/use-cases/real-time-use-case-library.htmlhttps://infiante360techacademy.com/use-cases/real-time-use-case-library.htmlUse casesWed, 28 Oct 2026 09:00:00 +0000This library lists 50 real-time and near-real-time MarTech use cases across retail, banking, telecom, travel, healthcare, SaaS and more. For each it gives the trigger, an illustrative solution flow on Adobe Experience Platform, the governance checks to run and the KPIs to measure. They are design patterns for planning, not completed client engagements or results.https://infiante360techacademy.com/use-cases/abandoned-cart-recovery.htmlhttps://infiante360techacademy.com/use-cases/abandoned-cart-recovery.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Abandoned-cart recovery uses a cart-add event without a purchase within a set window to start a Journey Optimizer journey. The journey checks consent, waits, sends a reminder with the cart contents, exits when the customer buys and suppresses recent purchasers from paid media. Success is measured as incremental purchases against a holdout.https://infiante360techacademy.com/use-cases/new-customer-onboarding.htmlhttps://infiante360techacademy.com/use-cases/new-customer-onboarding.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000An onboarding journey welcomes new customers, guides them to their first value milestone and captures preferences. It starts on a sign-up or account-opened event, branches on activation milestones, adapts channels to consent and exits once the customer is active. Measure time-to-first-value and 30-day activation against a holdout.https://infiante360techacademy.com/use-cases/loan-application-drop-off.htmlhttps://infiante360techacademy.com/use-cases/loan-application-drop-off.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Loan drop-off recovery detects applicants who start but do not submit a loan application, then uses a consent-aware Journey Optimizer journey to help them finish: a reminder, document help and an advisor callback option. Sensitive financial attributes stay out of advertising destinations, and completions are measured against a holdout.https://infiante360techacademy.com/use-cases/flight-disruption-notifications.htmlhttps://infiante360techacademy.com/use-cases/flight-disruption-notifications.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Flight disruption notifications use an operational business event - a delay or cancellation - to trigger messages to every affected passenger with the new time, rebooking options and loyalty-aware service. Throttling protects channels during large disruptions, and duplicate suppression prevents repeated messages when the operational status changes several times.https://infiante360techacademy.com/use-cases/policy-renewal-reminders.htmlhttps://infiante360techacademy.com/use-cases/policy-renewal-reminders.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Renewal reminders use a computed renewal date to start a journey 60 days before expiry, with reminders at 60, 30 and 7 days, a retention offer for higher-risk policyholders and suppression for anyone with an open complaint or claim. The journey exits on renewal, and retention is compared with a holdout group.https://infiante360techacademy.com/use-cases/paid-media-suppression.htmlhttps://infiante360techacademy.com/use-cases/paid-media-suppression.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Suppression audiences in Real-Time CDP remove people who should not see an ad - recent purchasers, active subscribers, people in a service recovery journey - from paid-media campaigns. Audiences are evaluated in streaming or batch, activated to advertising destinations allowed by data governance and consent, and refreshed so suppression stays current.https://infiante360techacademy.com/use-cases/consent-aware-personalisation.htmlhttps://infiante360techacademy.com/use-cases/consent-aware-personalisation.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000Consent-aware personalisation passes the visitor's consent from the consent management platform through Web SDK into the profile, then lets AEP data usage and consent policies decide which audiences, journeys and destinations may use that person's data. Visitors who decline still get a useful, non-personalised experience.https://infiante360techacademy.com/use-cases/loyalty-tier-upgrade.htmlhttps://infiante360techacademy.com/use-cases/loyalty-tier-upgrade.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000A loyalty tier-upgrade journey nudges members who are close to the next tier, celebrates the upgrade when it happens and teaches members how to use new benefits. Offers carry attribution identifiers so Customer Journey Analytics can show which nudges and offers lead to stays, purchases or service usage.https://infiante360techacademy.com/use-cases/abandoned-cart-sports-entertainment.htmlhttps://infiante360techacademy.com/use-cases/abandoned-cart-sports-entertainment.htmlUse casesSun, 11 Oct 2026 09:00:00 +0000A fan who browses or adds merchandise or tickets and leaves is re-engaged by a journey that starts about 30 minutes after abandonment. The email mixes popular products with a few personalised picks based on team affiliation and history, tests subject lines, follows up by SMS if the email goes unopened for 24 hours and exits the fan on purchase.https://infiante360techacademy.com/use-cases/industries/banking.htmlhttps://infiante360techacademy.com/use-cases/industries/banking.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten banking use cases show how a account holder signal such as login or loan-application-start can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/insurance.htmlhttps://infiante360techacademy.com/use-cases/industries/insurance.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten insurance use cases show how a policyholder signal such as quote-start or renewal-window can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/retail.htmlhttps://infiante360techacademy.com/use-cases/industries/retail.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten retail use cases show how a shopper signal such as product-view or cart-add can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/travel.htmlhttps://infiante360techacademy.com/use-cases/industries/travel.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten travel use cases show how a traveller signal such as search or booking-abandon can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/telecom.htmlhttps://infiante360techacademy.com/use-cases/industries/telecom.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten telecom use cases show how a subscriber signal such as usage-alert or bill-shock can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/healthcare.htmlhttps://infiante360techacademy.com/use-cases/industries/healthcare.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten healthcare providers use cases show how a patient signal such as portal-login or missed-appointment can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/hospitality.htmlhttps://infiante360techacademy.com/use-cases/industries/hospitality.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten hospitality use cases show how a guest signal such as booking or pre-arrival can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/media.htmlhttps://infiante360techacademy.com/use-cases/industries/media.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten media and streaming use cases show how a viewer signal such as title-start or session-drop can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/education.htmlhttps://infiante360techacademy.com/use-cases/industries/education.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten higher education use cases show how a applicant signal such as enquiry or application-start can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/manufacturing.htmlhttps://infiante360techacademy.com/use-cases/industries/manufacturing.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten manufacturing use cases show how a dealer signal such as catalogue-view or order can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/public-sector.htmlhttps://infiante360techacademy.com/use-cases/industries/public-sector.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten public sector use cases show how a citizen signal such as portal-visit or form-abandon can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.https://infiante360techacademy.com/use-cases/industries/saas.htmlhttps://infiante360techacademy.com/use-cases/industries/saas.htmlUse casesMon, 12 Oct 2026 09:00:00 +0000These ten saas use cases show how a trial user signal such as signup or feature-use can drive a governed journey on Adobe Experience Platform, Real-Time CDP and Journey Optimizer. They are illustrative design patterns for planning, with the KPI to measure for each, not delivered client results.