CDP Implementation
Customer Data Platform strategy and implementation, including Adobe Real-Time CDP and Adobe Experience Platform.
Overview
A Customer Data Platform (CDP) unifies customer data so teams can build audiences and personalise experiences. We help organisations design and implement CDPs, with deep focus on Adobe Experience Platform and Real-Time CDP.
How we help
- Use-case and data-source prioritisation
- Schema (XDM), dataset and ingestion design
- Identity resolution and profile strategy
- Audience building and activation to channels
- Consent, governance and data-usage labelling
Our approach
- Prioritise: business use cases and the data they need.
- Design: schemas, identities and profile rules.
- Implement: ingestion, audiences and destinations.
- Validate: QA, governance checks and handover.
Typical deliverables
- CDP use-case backlog
- Schema and identity design
- Implemented audiences and destinations
- QA and governance checklist
Questions
Do you only work with Adobe?
Adobe Experience Platform and Real-Time CDP are our main focus. We are independent of Adobe and can advise on alternatives.
How long does an implementation take?
It depends on sources and use cases. We scope a first release after a short assessment rather than quote a fixed timeline up front.
Related
Ready to talk about your project?
Tell us your goals and current stack. We will reply with next steps, with no obligation.
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