Marketing Technology
MarTech architecture, Adobe Experience Cloud and personalisation across data, analytics and journeys.
Overview
Marketing technology only pays off when the stack is connected: data, analytics, journeys and content. We help marketing and technology leaders design and implement that stack, with strength across Adobe Experience Cloud.
How we help
- MarTech stack assessment and rationalisation
- Adobe Experience Platform, Journey Optimizer and Customer Journey Analytics
- Web SDK and tagging for reliable data collection
- Personalisation and journey orchestration design
- Measurement frameworks and testing plans
Our approach
- Review: current stack, data collection and reporting.
- Plan: priority journeys and measurement.
- Build: data collection, audiences and journeys.
- Improve: test, measure and iterate.
Typical deliverables
- Stack assessment
- Measurement plan
- Journey and audience designs
- Implementation and QA notes
Questions
Is this only for large enterprises?
Our work is aimed at mid-size and large organisations with several data sources and channels.
Do you provide Adobe licences?
No. We are an independent consultancy and are not affiliated with or endorsed by Adobe.
Related
Ready to talk about your project?
Tell us your goals and current stack. We will reply with next steps, with no obligation.
Schedule a consultation