MarTech Bootcamp webinar: what is MarTech and how AEP works
Free-to-start prerecorded MarTech bootcamp webinar: what MarTech is, how Adobe Experience Platform works, a guided workflow and your next steps.
This prerecorded webinar explains what MarTech is and how Adobe Experience Platform (AEP) works, then walks through a retail example from schema and ingestion to profile, audience and activation. It is a beginner-friendly introduction to the Infinite360 MarTech bootcamp. Register through the webinar platform; training outcomes such as jobs or certification are not guaranteed.
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What is covered
Welcome and MarTech careers
Who this webinar is for and why MarTech skills matter.
What is MarTech?
Enterprise use cases and architecture: customer data, analytics, automation, journeys, personalisation and governance.
Adobe Experience Platform fundamentals
XDM schemas, datasets, ingestion, Identity Service, Real-Time Customer Profile, segmentation and destinations.
Guided workflow demonstration
A retail cart-abandonment example from requirement to audience.
How the Adobe ecosystem fits together
AEP with Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Adobe Analytics and Experience Manager.
Bootcamp overview and next steps
Learning path, resources and how to register.
What is MarTech?
MarTech combines marketing, technology, customer data, analytics and automation to plan, personalise, deliver and measure customer experiences. Think of a shopper who browses a product, leaves, and returns days later: a MarTech stack can recognise them where permitted, build relevant audiences, orchestrate a message and measure the result.
- Customer Data Platforms
- Digital analytics
- Marketing automation
- Journey orchestration
- Personalisation and experimentation
- Data engineering and integration
- Consent and data governance
- AI-assisted marketing operations
AEP building blocks
XDM schemas
Define the structure and meaning of customer experience data.
Datasets
Store records that conform to a schema.
Data ingestion
Brings data in through supported batch or streaming methods.
Identity Service
Helps connect identifiers for the same customer under configured identity rules.
Real-Time Customer Profile
Combines eligible profile and event data under merge policies.
Segmentation
Defines audiences from attributes and behaviour.
Destinations
Activate eligible audiences or data to connected systems.
Read more: Adobe Experience Platform guides, and Adobe's official documentation.
The demo workflow
Requirement
Understand behaviour and build an audience of customers who abandoned their carts.
Schema
Design XDM schemas for the customer profile and experience events.
Ingest
Load sample data into a dataset with an available ingestion method.
Identity and profile
With identity and profile configured, eligible data contributes to Real-Time Customer Profiles.
Audience
Define the audience with customer and event conditions.
Activate
Review activation options and how Journey Optimizer could orchestrate a journey.
Where a configured environment is available the webinar shows the interface; otherwise it uses diagrams and sample records, clearly as a conceptual demonstration. No real customer data is used.
How the Adobe ecosystem fits
- Real-Time CDP: audience building and activation.
- Journey Optimizer: journey orchestration and personalised engagement.
- Customer Journey Analytics: analysis of journeys across configured data sources.
- Adobe Analytics: digital analytics and behavioural reporting.
- Experience Manager: content and experience management.
Your next step: the bootcamp
The bootcamp learning path covers the MarTech ecosystem, AEP and XDM design, ingestion, identity and profile, audiences and activation, RTCDP, AJO and CJA foundations, and practical troubleshooting scenarios.
Weekday morning batchAEP Launchpad bootcampCareer Accelerator · ₹60,000Download brochuresFree resources
Some content is created or enhanced using AI and reviewed. Infinite360 is independent and not affiliated with Adobe. Training does not guarantee employment, salary or certification.
Frequently asked questions
Who is this webinar for?
Beginners, working professionals, data engineers, analysts, digital marketers and career switchers who want a foundation in MarTech and AEP.
Is it live?
No. It is a prerecorded webinar, shown in a live-style format by the webinar platform.
Do I need to register?
Yes. Registration happens on the webinar platform through the link on this page; it may ask for your name and email, and it shows any fee on its own page.
Does it include hands-on access to Adobe tools?
The webinar demonstrates concepts and a workflow. Hands-on sandbox practice is part of the paid programs.
Related pages
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AEP Guides
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