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Data & compliance

Consent, governance and privacy for MarTech

Consent and data governance for Adobe MarTech: consent capture, suppression, data usage labels, access control and privacy request handling.

Quick answer

Consent and governance work makes sure customer data is collected and used only as permitted. We design consent capture, suppression, data usage labels and policies, access control and privacy-request handling across Web SDK, AEP and activation channels. We provide technical design, not legal advice; your counsel confirms legal requirements.

What we help with

Consent design

Capture, storage and enforcement across collection and activation.

Governance in AEP

Data usage labels, policies and role-based access.

Privacy requests

A practical process for access and deletion requests.

Audit trail

Documentation your privacy and security teams can review.

How an engagement runs

  1. Inventory — map data, purposes and systems.
  2. Design — consent model, labels and policies.
  3. Implement — configure enforcement and monitoring.
  4. Review — test with privacy and legal stakeholders.

Scope, delivery model and pricing are agreed per engagement. Product availability depends on your Adobe licences. Infinite360 is independent and not an Adobe partner.

Frequently asked questions

Is this legal advice?

No. We design technical controls; your legal team decides what the law requires for your business.

Where does consent apply in the stack?

At collection, in profile and audience eligibility, and at activation. We map each point during design.

Ready to move your Adobe MarTech program forward?

Consulting for enterprise teams, training for professionals. Tell us where you are today.

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