All use cases
Abandoned cart recovery
Abandoned-cart recovery with Adobe Experience Platform and Journey Optimizer: trigger, data, journey logic, channels, measurement and guardrails.
Cross-industryNew customer onboarding journey
Design a new-customer onboarding journey in Adobe Journey Optimizer: welcome series, activation milestones, preferences capture and measurement.
BFSILoan application drop-off recovery
Recover abandoned loan applications with AEP, Real-Time CDP and Journey Optimizer while respecting consent and sensitive-data rules in banking.
TravelFlight disruption notifications
Real-time flight delay and cancellation notifications with AEP and Journey Optimizer: business events, throttling, rebooking links and measurement.
InsuranceInsurance policy renewal reminders
Automate insurance renewal reminders with AEP and Journey Optimizer: renewal windows, risk-based offers, suppression rules and retention measurement.
Cross-industryPaid media suppression audiences
Cut wasted ad spend with Real-Time CDP suppression audiences: exclude recent purchasers and active customers from paid media, governed by consent.
Cross-industryConsent-aware personalisation
Personalise web and app experiences only where consent allows: CMP signals through Web SDK, profile consent fields and policy-enforced activation.
HospitalityLoyalty tier upgrade journey
Hospitality loyalty tier-upgrade journey with AEP, AJO and CJA: progress nudges, upgrade celebration, benefit education and offer attribution.
Use cases vs solutions vs case studies
Browse the full library of 50 real-time use cases.
Use cases are single outcomes you can build. Solutions combine several use cases into a program. Case studies show them implemented end to end.