Data modelling and identity
How to integrate OneTrust consent with Adobe Experience Platform
How to integrate OneTrust or any CMP with Adobe Experience Platform, whether you need a schema, and how consent differs from governance labels.
IdentityHashed email identity and profile stitching in AEP
Can AEP stitch profiles on a hashed email? How SHA-256 hashed email works as a primary or secondary identity, and how to add it to a dataset.
XDMRecord schemas vs the XDM Individual Profile class
Is a record schema the same as an XDM Individual Profile schema? Record vs time-series behaviour, classes, field groups and reusable data types.
ProfileProfile unification strategy and merge policies in AEP
What a unification strategy is in AEP, how merge policies decide which value wins, and where to debug identity resolution and profile problems.
Ingestion and analytics
AEP ingestion methods: batch vs streaming
Which AEP ingestion methods are batch and which are streaming: source connections, workflows and data collection datastreams explained.
AnalyticseVars vs props in Adobe Analytics
The difference between eVars and props in Adobe Analytics: traffic vs conversion variables, persistence, pathing and attribution.
CJAWhat backfill months means in AEP and CJA
What the backfill months option means in Adobe Experience Platform and Customer Journey Analytics, and what data it does and does not bring in.
AnalyticsUsing the Adobe Analytics source connector in AEP
How the Adobe Analytics source connector brings report-suite data into AEP as Experience Events, where it is stored and how it joins profiles.
IngestionHow to validate large batch ingestion in AEP
How to confirm millions of records were ingested correctly: batch metadata, Query Service counts, distinct keys, deduplication across files and checks.
Adobe AnalyticsAdobe Advertising Analytics: frequently asked questions
Answers to common Adobe Advertising Analytics questions: SKUs, cost, server calls, supported search engines, tracking modes and reporting latency.
Web SDK, journeys and delivery
The MarTech implementation backlog and dependency tracker
What a MarTech backlog is, when it is built and a ready-made AEP dependency tracker from use cases to go-live.
AJOAdobe Journey Optimizer: campaigns vs journeys
The difference between campaigns and journeys in Adobe Journey Optimizer, journey types you can build, and how data sources feed personalisation.
Web SDKWeb SDK troubleshooting: events not reaching AEP
Step-by-step Web SDK troubleshooting when alloy.js events do not appear in AEP: network calls, datastream ID, services, schema, identity and ingestion.
Web SDKHow to capture ECID in an Adobe Tags data element
How to read ECID with Web SDK getIdentity, store it with _satellite.setVar, expose it as a data element and validate it in the browser console.
Web SDKAdobe Tags data elements: enterprise best practices
Designing reusable Adobe Tags data elements: data layer standards, null handling, SPA timing, governance and the flow from data layer to AEP dataset.
AJOAdobe Journey Optimizer: enterprise implementation best practices
Enterprise AJO best practices: data foundation, identity, modular journeys, guardrails, decisioning, consent, channels, testing and monitoring.
How these answers are produced
Questions are captured in each batch's doubts log, answered by a mentor and checked against Adobe documentation. Learner names and private details are removed. Read about the doubt-resolution model.