AEP activation: sending audiences to destinations

Step-by-step activation

1. Connect the destination with the right account and permissions.
2. Select audiences and choose the identity and attributes to send.
3. Review data usage labels and marketing actions to avoid policy violations.
4. Schedule exports (batch) or confirm streaming behaviour.
5. Validate match rates and counts in the receiving platform.

Activation QA checklist

• Only consented profiles are exported.
• Hashed identifiers use the format the destination expects.
• Audience counts reconcile between AEP and the destination.
• Owners are defined for each destination dataflow.

Who this guide is for

This guide is written for beginners, students and career switchers who want a clear mental model, and for developers, data engineers, implementation specialists, consultants, architects, marketers, agencies and enterprise teams who need practical, step-by-step detail they can apply on real projects.