What you will learn
AEP architecture
XDM, datasets, ingestion, Profile, Identity Service, governance and segmentation.
RTCDP & Customer 360
Identity resolution, audience design, destinations and activation patterns.
AJO orchestration
Event and audience journeys, decisioning, suppression and validation.
CJA & analytics
Connections, data views, cross-channel analysis and reporting.
Web SDK
Data layers, datastreams, consent and the Edge Network.
Agentic AI & MCP
AI agents, governed tools and MarTech workflow automation.
Program tracks
Adobe Experience & MarTech
Adobe Experience Platform, Journey Optimizer, Customer Journey Analytics, Adobe Analytics, Target, Experience Manager, Real-Time CDP and personalisation.
AI & Agentic AI
Generative AI and LLMs, AI agents, AI automation, AI for marketing and CX, enterprise AI solutions and AI transformation.
Data engineering & analytics
Python, SQL, PySpark, Databricks and big data, ETL/ELT pipelines, cloud data platforms, data modelling, warehousing and analytics engineering.
Corporate & customised training
Transformation programs, hands-on implementation, industry-specific solutions and expert-led workshops. See corporate training.
Moving from another role? See how your current experience maps to Adobe MarTech roles.
A 90-day roadmap in six phases
- AEP core — XDM, datasets, ingestion, Profile, Identity, Query Service.
- Web SDK, CJA and AJO — datastreams, connections, data views and real-time journeys.
- RTCDP and activation — audiences, destinations, personalisation and validation.
- Architect patterns — APIs, integration, security, environments, QA and monitoring.
- Agentic AI and MCP — agents, tools and governed data access.
- Career deployment — capstone, mock interviews and portfolio positioning.
Hands-on projects
- Enterprise Customer 360 data model
- Real-time transaction journey
- RTCDP audience activation
- CJA executive reporting
- Web SDK modernisation
- Enterprise data pipeline
- MarTech integration hub
- Production readiness checklist
- Agentic AI marketing assistant
- AEP + AI capstone
Who it is for
Beginners and students with an analytics or technology background, career switchers, marketers, developers, data engineers, implementation specialists, consultants and aspiring architects. Sessions run live online in Indian Standard Time, so learners can join from Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi NCR and elsewhere in India, or internationally where the timings suit.
Program fee and registration
- Live online sessions across six phases
- Hands-on labs and enterprise-style projects
- AEP, RTCDP, AJO, CJA, Web SDK, Agentic AI & MCP
- Architect troubleshooting scenarios and interview preparation
- Career mapping, resume and LinkedIn positioning guidance
Batch dates and session timings are shared on registration. Corporate and team pricing is quoted separately — see corporate training.
Training outcomes depend on individual participation and practice. No job, salary or certification outcome is guaranteed.
Frequently asked questions
Is the AEP course online?
Yes. Sessions are delivered live online with hands-on exercises.
How much does the career accelerator cost?
The program fee is ₹60,000 for the Adobe MarTech + Agentic AI Career Accelerator. Corporate and team pricing is quoted separately.
Does the course prepare me for Adobe certification?
The program covers the concepts tested in Adobe certifications relevant to AEP, but it is independent of Adobe and does not guarantee a certification result.
Do I need prior Adobe experience?
No. A basic understanding of data, marketing or web technology helps. Beginners start with the AEP data flow.