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MarTech stacks

CRM and marketing automation: consulting and training

How Infinite360 approaches crm tooling: tools covered, architecture questions, delivery focus and related training.

Quick answer

These systems own contacts, leads, campaigns and messaging. The architecture question is which system is the source of truth for identity, consent and lifecycle stage, and how events flow to and from the customer data layer. Infinite360 supports teams working with Salesforce, Salesforce Marketing Cloud, Pardot, HubSpot and related tools, remotely for clients in any country. Engagements start with an architecture review and can include corporate training.

Notice

How to read this page. Adobe Experience Cloud is Infinite360's deepest area. For other tools we assess, integrate and train around them in the context of your architecture. Product names belong to their owners; listing a tool here is not a claim of partnership, certification or endorsement.

Tools in this category

  • Salesforce
  • Salesforce Marketing Cloud
  • Pardot
  • HubSpot
  • Marketo
  • Eloqua
  • Braze
  • Iterable
  • Klaviyo
  • Zoho

What we work on

  • Lead and contact data model alignment
  • Consent and preference synchronisation
  • Event and audience exchange with a CDP
  • Lifecycle stage and attribution definitions

Next step

Frequently asked questions

Do you support tools outside Adobe in crm and marketing automation?

Yes, as part of an architecture and integration assessment. Adobe Experience Cloud remains the deepest area; we say so when a tool needs a specialist.

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