Topics
AEP Basics
14 answers
Short answers on Adobe Experience Platform: what it is, how Real-Time CDP, Journey Optimizer and CJA relate, sandboxes, Edge Network and architecture.
XDM Schemas & Datasets
16 answers
Answers on XDM schemas, classes, field groups, datasets, identities, schema evolution and common modelling mistakes in Adobe Experience Platform.
AEP Streaming vs Batch Ingestion
41 answers
Answers on AEP streaming and batch ingestion: Profile latency, ordering, deduplication, identity stitching, merge policy, limits and hybrid designs.
AEP Identity & Real-Time Profile
16 answers
Answers on AEP identity namespaces, the identity graph, ECID, merge policies, union schema, linked identities and troubleshooting missing identifiers.
AEP Segmentation & Audiences
15 answers
Answers on AEP audiences: streaming, batch and edge segmentation, Segment Builder, PQL, composition, federated audiences and lookalikes.
AEP Destinations & Activation
12 answers
Answers on AEP destinations: batch, streaming and Edge activation, ad platforms, email tools, mapping, dataset exports and activation governance.
AEP Governance, Privacy & Consent
12 answers
Answers on AEP governance: data usage labels, policies, consent suppression, Privacy Service requests, encryption and GDPR or DPDP handling.
AEP Query Service, Monitoring & Troubleshooting
12 answers
Answers on AEP Query Service SQL, derived datasets, data distiller, monitoring dashboards, alerts and debugging failed ingestion.
Adobe Web SDK & Data Collection
12 answers
Answers on Adobe Web SDK: datastreams, XDM events, Tags setup, ECID, data layer, server-side collection and validation.
Adobe Journey Optimizer (AJO)
13 answers
Answers on AJO journeys, events, conditions, frequency capping, re-entry, offer decisioning, testing, reporting and A/B tests.
Customer Journey Analytics (CJA)
12 answers
Answers on CJA: connections, data views, stitching, Analysis Workspace, calculated metrics, differences from Adobe Analytics and common issues.
Agentic AI & MCP for MarTech
8 answers
Answers on agentic AI for Adobe MarTech: MCP, agents, safe automation, human-in-the-loop, evaluation, cost and enterprise use cases.
Adobe MarTech Careers & Training
8 answers
Answers on learning Adobe Experience Platform: roadmap, prerequisites, projects, interview preparation and how the Academy programs are organised.
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