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- Turn customer data into intelligent experiences
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- RSS feeds and trusted MarTech sources
- Adobe MarTech topic index: find the page for what you are searching
- Press and media kit
- Press and media
- Free brochures for learners, teams and enterprises
- How C2C (corp-to-corp) hiring works for Adobe MarTech
- How to set up a MarTech Centre of Excellence
- Infinite360 Tech Academy links hub
Services
- Adobe MarTech consulting services
- Adobe Experience Platform (AEP) consulting
- Adobe Real-Time CDP (RTCDP) consulting
- Adobe Journey Optimizer (AJO) consulting
- Customer Journey Analytics (CJA) consulting
- Adobe Web SDK and Adobe Tags implementation
- Agentic AI and MCP for enterprise MarTech
- Data engineering for customer data platforms
- MarTech strategy and fractional advisory
- Adobe Analytics consulting
- Adobe Target and personalisation consulting
- Adobe Experience Manager consulting
- Adobe Campaign and Marketo Engage consulting
- Consent, governance and privacy for MarTech
- Identity resolution and profile design consulting
- Cloud data platforms for MarTech
- AI search visibility: GEO and AEO advisory
- Our engagement model: from audit to scale
- MarTech staff augmentation
- Adobe Experience Cloud consulting
- Contract hiring for day-one-ready Adobe MarTech talent
AEP guides
- Adobe Experience Platform (AEP): the complete practical guide
- AEP schemas: designing XDM schemas step by step
- AEP datasets: setup, enablement and troubleshooting
- AEP data ingestion: batch, streaming and sources
- AEP identity: how identity resolution works
- AEP profiles: Real-Time Customer Profile explained
- AEP segments and audiences: a practical guide
- AEP activation: sending audiences to destinations
- AEP architecture: an enterprise reference model
- AEP implementation: an end-to-end guide
- AEP interview questions and answers
- AEP career path: roles, skills and roadmap
Training
Guides and answers
- AEP vs Real-Time CDP: what is the difference?
- CJA vs Adobe Analytics: use cases and trade-offs
- What is MCP, and how can it be used safely with enterprise MarTech?
- Marketo Engage and Adobe Experience Platform
- The MarTech implementation backlog and dependency tracker
- How to integrate OneTrust consent with Adobe Experience Platform
- Hashed email identity and profile stitching in AEP
- AEP ingestion methods: batch vs streaming
- eVars vs props in Adobe Analytics
- What backfill months means in AEP and CJA
- Using the Adobe Analytics source connector in AEP
- Record schemas vs the XDM Individual Profile class
- Adobe Journey Optimizer: campaigns vs journeys
- Web SDK troubleshooting: events not reaching AEP
- How to capture ECID in an Adobe Tags data element
- Adobe Tags data elements: enterprise best practices
- How to validate large batch ingestion in AEP
- Profile unification strategy and merge policies in AEP
- Adobe Journey Optimizer: enterprise implementation best practices
- Adobe Advertising Analytics: frequently asked questions
- Customer engagement architecture: AEP plus agentic AI
Learning hubs
Solutions
Academy
- Infinite360 Tech Academy
- Adobe AEP, Journey Optimizer & CJA: Foundation + Advanced Architecture
- CXO Hive: Executive & Architecture Program
- Live Customised MarTech Program
- Agentic AI & MCP for MarTech
- Real-Time CDP training
- Journey Optimizer training
- Customer Journey Analytics training
- Adobe Analytics training
- Web SDK & Tags training
- Agentic AI for MarTech training
- AEP certification preparation training
- Free demo sessions
- Free learning resources
- MarTech roles explained
- Start your Adobe Experience Platform journey here
- Workshops and bootcamps
- Live AEP Foundations batch
- Practical simulation environments for Adobe MarTech
- The learner recording platform and video library
- Free Adobe MarTech YouTube playlists
- Join the Infinite360 community
- Reviews from learners and clients
- Infinite360 Tech Academy promo video
- Architecting AEP for Scale Across Regions and Brands
- The Complete AI Engineering Bootcamp (2026)
- AEP MarTech implementation track: module guide
- Module 01: AEP Data Collection and Web SDK
- Module 03: Real-Time Customer Profile
- Module 05: Intelligent Services
- Module 06: Real-Time CDP: Build a Segment
- Module 07: Adobe Journey Optimizer: Orchestration
- Module 08: AJO External Data and Custom Actions
- Module 09: AJO: Offer Decisioning
- Module 10: AJO: Event-Based Journeys
- Hands-on Adobe MarTech projects and capstone portfolio
- 50 Adobe MarTech lesson and webinar topics
- Free AEP quiz: 20 banking and financial-services scenarios
- Adobe Journey Optimizer technical best-practices handout
- Agentic AI + Adobe CDP Weekend Batch
- Advanced Agentic AI + AEP: 30-Hour Lab Series
- Adobe CX Enterprise Agentic AI Bootcamp
- Adobe MarTech SME Batch
- Adobe Journey Optimizer Live Learning
- Weekday Morning Live Batch
- Adobe MarTech career paths by background
- MarTech Bootcamp webinar: what is MarTech and how AEP works
Case studies
- Case studies: implementation, training and talent
- Banking Customer 360 and cross-sell on Adobe Experience Platform
- Airline mobile engagement and journey orchestration
- Hospitality loyalty, service journeys and operational analytics
- Insurance policy onboarding, claims and renewal automation
- Telecom churn prevention and subscriber lifecycle journeys
- End-to-end AEP implementation: schema to activation
- Running an Adobe MarTech consulting engagement
- Retail omnichannel identity stitching and troubleshooting
- How the AEP career accelerator is delivered
- Corporate Adobe team enablement model
- Mentor-led doubt resolution and the learner knowledge base
Use cases
- 50 real-time MarTech use cases: triggers, flows and KPIs
- Adobe MarTech use cases you can implement
- Abandoned cart recovery
- New customer onboarding journey
- Loan application drop-off recovery
- Flight disruption notifications
- Insurance policy renewal reminders
- Paid media suppression audiences
- Consent-aware personalisation
- Loyalty tier upgrade journey
- Abandoned cart re-engagement for sports and entertainment
- MarTech use cases by industry
- Banking MarTech use cases on Adobe Experience Platform
- Insurance MarTech use cases on Adobe Experience Platform
- Retail MarTech use cases on Adobe Experience Platform
- Travel MarTech use cases on Adobe Experience Platform
- Telecom MarTech use cases on Adobe Experience Platform
- Healthcare providers MarTech use cases on Adobe Experience Platform
- Hospitality MarTech use cases on Adobe Experience Platform
- Media and streaming MarTech use cases on Adobe Experience Platform
- Higher education MarTech use cases on Adobe Experience Platform
- Manufacturing MarTech use cases on Adobe Experience Platform
- Public sector MarTech use cases on Adobe Experience Platform
- SaaS MarTech use cases on Adobe Experience Platform
Get started
Insights
- Insights for MarTech, data and AI leaders
- MarTech leadership: who owns customer data and outcomes
- Digital transformation for customer data and MarTech
- MarTech strategy: from assessment to roadmap
- Responsible AI in enterprise MarTech
- Agentic AI in practice for MarTech teams
- Workflow automation for marketing and data operations
- Data privacy for customer data platforms
- Data governance for customer data and MarTech
- Cloud computing for customer data platforms
- Customer experience and engagement with customer data
- MarTech careers and talent: skills, roles and capability
Answers
- Adobe Experience Platform answers hub
- Cited Adobe documentation
- AEP Basics: Platform, RTCDP, AJO & CJA Answers
- XDM Schemas & Datasets: Questions and Answers
- AEP Streaming vs Batch Ingestion: 42 Answers
- AEP Identity & Real-Time Profile: Answers
- AEP Segmentation & Audiences: Answers
- AEP Destinations & Activation: Answers
- AEP Governance, Privacy & Consent: Answers
- AEP Query Service, Monitoring & Troubleshooting: Answers
- Adobe Web SDK & Data Collection: Answers
- Adobe Journey Optimizer (AJO): Answers
- Customer Journey Analytics (CJA): Answers
- Agentic AI & MCP for MarTech: Answers
- Adobe MarTech Careers & Training: Answers
MarTech stacks
- MarTech stacks we support
- Adobe Experience Cloud: consulting and training
- CRM and marketing automation: consulting and training
- Data warehouse and cloud: consulting and training
- Analytics and BI: consulting and training
- CDP, tag management and integration: consulting and training
- Personalisation and experimentation: consulting and training
- AI, agentic workflows and automation: consulting and training
- ABM, advertising and engagement: consulting and training
Topics
- Adobe Experience Platform: everything in one place
- Real-Time CDP: everything in one place
- Adobe Journey Optimizer: everything in one place
- Customer Journey Analytics and Adobe Analytics: everything in one place
- Web SDK and Adobe Tags: everything in one place
- Agentic AI and MCP: everything in one place
- Careers and training: everything in one place
- Industry solutions: everything in one place