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Engagement

Adobe Campaign and Marketo Engage consulting

Adobe Campaign and Marketo Engage consulting: lifecycle design, lead management, scoring, CRM alignment and integration with AEP.

Quick answer

Adobe Campaign and Marketo Engage consulting helps teams design lifecycle programmes and keep marketing automation aligned with CRM and customer data. We advise on lead management, scoring, data hygiene and how these tools relate to Adobe Experience Platform and Journey Optimizer.

What we help with

Lifecycle design

Stages, handoffs and nurture logic that match your sales process.

Lead management

Scoring, routing and CRM alignment with clear ownership.

Data and consent

Field mapping, hygiene and preference handling.

AEP relationship

Where each tool fits next to AEP and Journey Optimizer.

How an engagement runs

  1. Map — document the funnel, systems and data.
  2. Design — define programmes, scoring and integrations.
  3. Implement — configure and test with your team.
  4. Review — measure and refine.

Scope, delivery model and pricing are agreed per engagement. Product availability depends on your Adobe licences. Infinite360 is independent and not an Adobe partner.

Frequently asked questions

Can AEP replace Marketo?

No. They play different roles; see our Marketo and AEP guide.

Do you implement Campaign hands-on?

We advise on architecture and integration and scope delivery per engagement.

Ready to move your Adobe MarTech program forward?

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