Side-by-side
| Adobe Experience Platform | Real-Time CDP | |
|---|---|---|
| Role | Data foundation for Adobe applications | CDP application on AEP |
| Core capabilities | XDM, ingestion, identity, profile, segmentation, governance | Uses those capabilities plus destination activation and CDP workflows |
| Typical users | Data engineers, architects | Marketers, MarTech teams |
Exact features depend on the edition and licence; confirm with Adobe documentation and your contract.
How to decide
- If you need to activate audiences to channels, you are evaluating Real-Time CDP.
- If you need journeys, look at Journey Optimizer; for analytics, CJA.
- All of them depend on a well-designed AEP foundation.
Frequently asked questions
Can I use AEP without Real-Time CDP?
AEP is provisioned with Adobe applications such as RTCDP, AJO or CJA; the available capabilities depend on what you license.
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