Eight-step engagement model
- Discover — audit the website, digital ecosystem, MarTech stack and customer journeys.
- Diagnose — convert findings into prioritised business, data, experience and engineering gaps.
- Strategize — create a 30/60/90-day plan and a longer-term transformation vision.
- Enable — train teams with role-based, hands-on, real-world use cases.
- Build — develop proofs of concept, accelerators, integrations and implementation patterns.
- Implement — provide architecture, engineering, testing, governance and delivery support.
- Augment — add specialist engineers or architects where capacity is needed.
- Scale — transfer knowledge, establish reusable standards and keep optimising.
What the audit covers
| Area | What we assess | Typical action |
|---|---|---|
| Digital experience | Web/app journeys, UX, content, conversion paths | Experience optimisation and measurement |
| Data & analytics | Collection, quality, identity, reporting, journey visibility | Analytics and data foundation |
| MarTech | Adobe/CDP/journey/personalisation maturity and integrations | MarTech roadmap and implementation |
| Personalisation | Audiences, segmentation, targeting, orchestration | Real-time personalisation |
| AI | Automation, intelligence and decision support | Governed AI / agentic proofs of concept |
| Engineering | Architecture, APIs, cloud, DevOps, delivery bottlenecks | Engineering modernisation |
| People & skills | Current capabilities and gaps | Corporate academy and mentoring |
Audit deliverables
- Executive summary of the most important findings
- Current-state maturity: people, process, technology, data, governance
- Opportunity map: quick wins, medium-term and strategic initiatives
- Platform recommendations only where the audit justifies them
- Target-state architecture from data to measurement
- 30/60/90-day action plan and 12-month roadmap
- Capability-building plan
- Implementation and proof-of-concept backlog
- KPIs and measurement framework
Frequently asked questions
Do you recommend specific platforms?
Only where the audit findings justify them. Recommendations are tied to use cases, current-state maturity and measurable outcomes.