What we help with
Experimentation programme
Hypothesis backlog, prioritisation and a repeatable test process.
Targeting design
Audiences, offers and decision rules aligned to business goals.
Data connection
Use of AEP profile and audience data in personalisation where available.
Measurement
Primary and guardrail metrics, and clear reporting of outcomes.
How an engagement runs
- Assess — review current testing and personalisation maturity.
- Plan — define use cases, metrics and governance.
- Implement — configure activities and data flows.
- Optimise — review results and refine the roadmap.
Scope, delivery model and pricing are agreed per engagement. Product availability depends on your Adobe licences. Infinite360 is independent and not an Adobe partner.
Frequently asked questions
Do you promise uplift from personalisation?
No. Results depend on traffic, content and execution; we focus on a sound process and honest measurement.
Can Target use AEP audiences?
Where your licences and architecture support it, AEP data can inform personalisation. We confirm feasibility during design.