Hubs
AEP
AEP learning hub: XDM, datasets, ingestion, Identity, Profile, segmentation, activation and architecture.
Marketo
Marketo learning hub: lead lifecycle, programs, scoring, CRM alignment, APIs and AEP integration.
Agentic AI
Agents, tools, MCP, governance, customer context and marketing workflows.
Architecture
Reference architectures, data flows, integration patterns, governance and production readiness.
Tutorials
Hands-on implementation tutorials and troubleshooting guides.
Career
Pathways from developer, data, analytics, cloud and consulting backgrounds into Adobe MarTech roles.
Insights
Deep-dive analysis connecting Adobe MarTech, customer data, analytics and Agentic AI to enterprise implementation.
Our article standard
Every guide aims to cover:
- What changed or what it is
- Why it matters
- Implementation view
- Common mistakes
- Hands-on exercise
- Related academy module
- Sources
News, podcasts and daily intelligence
Curated MarTech news and podcast summaries with practitioner analysis are published only after editorial review. Until then, follow updates on LinkedIn and YouTube.