What we help with
Solution design
Business questions mapped to events, eVars, props and a documented data layer.
Implementation
Collection through Web SDK or AppMeasurement with Adobe Tags, plus validation.
Audit and cleanup
Review of variables, classifications, processing rules and report-suite structure.
Analytics to CJA
Plan for moving or extending analysis into Customer Journey Analytics.
How an engagement runs
- Discover — agree questions, KPIs and current state.
- Design — solution design and data layer specification.
- Build and validate — implement, test and sign off.
- Enable — reporting guidance and team handover.
Scope, delivery model and pricing are agreed per engagement. Product availability depends on your Adobe licences. Infinite360 is independent and not an Adobe partner.
Frequently asked questions
Should we use Adobe Analytics or Customer Journey Analytics?
It depends on whether you need cross-channel, person-level analysis on AEP data. Our guide compares them in detail.
Can you audit our current implementation?
Yes. An audit reviews variables, tagging, data quality and governance, and returns prioritised fixes.