How to design an AJO journey
- Define the trigger (event or audience), goal and exit criteria.
- Confirm the event schema, datastream and profile data the journey depends on.
- Design paths, waits, conditions and channel actions.
- Apply suppression, frequency capping and consent checks.
- Test with test profiles, then publish with monitoring.
- Measure with journey reporting and Customer Journey Analytics.
Prerequisites
Reliable event ingestion, a clear identity strategy and validated audiences.
Frequently asked questions
Why is my AJO journey not triggering?
Check event configuration and schema, datastream routing, profile identity, journey entry conditions, consent and whether the journey is live.