Key differences
| Adobe Analytics | Customer Journey Analytics | |
|---|---|---|
| Data source | Report suites | AEP datasets via connections |
| Scope | Primarily digital channels | Cross-channel, online and offline |
| Configuration | Variables at collection | Data views defined at reporting time |
Migration considerations
- Map existing variables and KPIs to XDM and data view components.
- Plan Web SDK collection and parallel running.
- Agree a person ID strategy for cross-channel stitching.
- Retrain analysts on Workspace in CJA.
Need help? See CJA consulting.
Frequently asked questions
Does CJA replace Adobe Analytics?
It can, depending on requirements. Some organisations run both during migration. Compare features against your reporting needs first.
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