Architecting AEP for Scale Across Regions and Brands
30-hour course with 1-on-1 mentorship on multi-region, multi-brand Adobe Experience Platform architecture, identity, consent, governance and activation.
Architecting AEP for Scale Across Regions and Brands is a 30-hour course with 1-on-1 mentorship. It teaches how to design Adobe Experience Platform for several regions and brands: a shared XDM model, identity and consent, governance by region and brand, role-based access, cross-brand audiences and integration with CRM, CIAM and ad-tech systems.
Program at a glance
- 30 hours of learning built around real-world use cases
- 1-on-1 mentorship for your own platform challenges
- Identity, consent and governance design
- Integration patterns for CRM, CIAM and ad-tech
No payment is taken on this site. Outcomes depend on participation and practice; no job, salary or certification outcome is guaranteed.
What you'll learn
- Design customer identity frameworks aligned to compliance needs
- Plan SSO, MFA and consent management across platforms
- Model data in XDM so profiles are consistent across brands
- Decide where data residency and privacy rules shape the architecture
- Separate brands and regions with sandboxes, role-based access and data usage policies
- Build cross-brand audiences and unified reporting
- Work with marketing, legal, compliance and analytics on shared goals
- Prepare for evolving privacy regulation and responsible AI use
Course content
Core modules 1-6 · 6 topics
- Introduction to AEP and its key components
- Data ingestion: batch and streaming methods
- Data modelling with XDM and schema management
- Identity service setup and resolution
- Building real-time customer profiles
- Audience segmentation strategies
Advanced modules 7-12 · 6 topics
- Data Science Workspace and ML model deployment
- Activation and third-party integrations
- Consent management and preferences
- Data governance, privacy and compliance
- Journey orchestration for personalisation
- Reporting and customer insights analytics
Who this program is for
Platform architects
Design for several brands, regions and legal regimes.
CDP and data leads
Unify data while keeping governance and consent intact.
Consultants
Bring a repeatable multi-brand pattern to client programs.
Why scaling AEP is hard
- Data silos: fragmented data gives inconsistent customer views across brands and regions.
- Compliance complexity: regulations such as GDPR and CCPA, and data residency limits, shape what you can centralise.
- One scalable model: unified insight needs a governed, compliant architecture rather than separate stacks.
Architecture topics covered
Regional considerations
Data residency and privacy, localised data collection, multi-tenant isolation per region or brand, and processing near the user to reduce latency.
Multi-brand design
Brand-specific governance, role-based access control, cross-brand segmentation on unified profiles and aggregated reporting.
Scalability components
Data lake, Real-Time CDP, AI and ML, and Adobe Journey Optimizer for multi-channel orchestration.
Emerging trends
Generative AI for insights, agentic personalisation, cloud transformation, stronger privacy focus and ethical AI deployment.
Learning roadmap
| Stage | Focus |
|---|---|
| Week 1 | CDP basics, identity management and data governance |
| Week 2 | Hands-on projects on Adobe Experience Platform and analytics tools |
| Week 3 | Real-time profiles and universal identifiers |
| Week 4 | Working with cross-functional teams |
| Week 5 | Certification preparation and specialisation |
| Ongoing | Continuous improvement and mentorship |
The roadmap is a guide; pace is agreed with your mentor.
Fees and enquiry
Next batch sessions: Mon 26 Oct 2026 and Tue 27 Oct 2026. New batches run every Monday and Tuesday, and these dates roll forward automatically each week. Session time is confirmed on WhatsApp when you enrol.
Program fee: ₹60,000. Fees are confirmed in writing before payment, and enrolled learners receive a sandbox for labs and mentoring, as stated by the founder.
Tool and product names (including Adobe AI features and MCP-based integrations) change quickly. We verify them against current Adobe documentation before each cohort, and training does not guarantee jobs, salary or certification.
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Frequently asked questions
Is this for beginners?
It assumes some familiarity with data platforms or marketing technology. Start with the AEP Launchpad Bootcamp if you are new.
Does it guarantee certification or a job?
No. It prepares you for certification study and architecture work, but outcomes depend on you and on employers.
How is mentorship delivered?
As 1-on-1 support on your own challenges and goals; the format is confirmed when you enquire.
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