CXO Hive: Executive & Architecture Program
Live program for CXOs, technology leaders and enterprise architects: MarTech and AI centres of excellence, CDP strategy and governance. ₹1,00,000.
CXO Hive: Executive & Architecture Program is a live program for CXOs, technology leaders and enterprise architects who are setting up MarTech and AI capability at scale. It covers centres of excellence, GCC-to-global capability models, agentic AI strategy, CDP strategy, enterprise architecture and governance. The fee is ₹1,00,000.
Program at a glance
- Live sessions
- One month of post-program support
- Architecture and governance templates
- Capability-model workshop
This program is also listed on MarTechJobs.io.
No payment is taken on this site. Outcomes depend on participation and practice; no job, salary or certification outcome is guaranteed.
What you'll learn
- Set up a MarTech / AI Centre of Excellence
- GCC-to-global capability transformation
- AI and agentic AI strategy
- Customer Data Platform strategy
- Enterprise architecture and governance
- Reusable capabilities and global delivery models
Course content
Strategy · 3 topics
- Setting up a MarTech / AI Centre of Excellence
- AI and agentic AI strategy
- Customer Data Platform strategy
Architecture and delivery · 3 topics
- Enterprise architecture and governance
- GCC-to-global capability transformation
- Reusable capabilities and global delivery models
Who this program is for
CXOs
C-level executives sponsoring MarTech, data and AI transformation.
Technology leaders
Heads of MarTech, data, digital and engineering.
Enterprise architects
Architects designing platforms and operating models.
Learn, practice, apply, measure, scale
Learn
Concepts, platforms and patterns.
Practice
Hands-on exercises and workshops.
Apply
Use them on your own context.
Measure
Define KPIs and a baseline.
Scale
Repeatable operating model.
30-60-90 day transformation roadmap
An indicative structure that the program helps you adapt to your organisation. Timelines, scope and outputs are agreed after the capability assessment.
| Phase | Focus | Key activities | Outputs |
|---|---|---|---|
| 0–30 days Assess & Align | Capability and ambition assessment | Review the current MarTech, data and AI stack; map skills and gaps across architecture, identity, journeys and analytics; align sponsors; select one business use case. | Skill and gap map; architecture outline; use-case definition |
| 31–60 days Design & Pilot | Operating model and first pilot | Design the Centre of Excellence, governance and intake; define reusable standards; plan a proof of concept with data, journey and measurement design. | CoE blueprint; governance model; pilot plan and measurement plan |
| 61–90 days Operationalise & Demonstrate | Production readiness and enablement | Harden the pilot; set implementation patterns, testing and governance checks; plan knowledge transfer and the team enablement path; review results. | Readiness assessment; delivery backlog; enablement plan; 90-day review |
6- and 12-month targets
Planning objectives to steer the roadmap, not guaranteed results.
| Horizon | Objectives |
|---|---|
| 6 months | Strengthen end-to-end architecture across AEP, Journey Optimizer and Journey Analytics; deepen identity, profile and segmentation practice; define personalisation and experimentation use cases; build reusable patterns and a knowledge base; support a pilot from discovery to production readiness. |
| 12 months | Operate confidently across the MarTech ecosystem; contribute to production implementations and reusable delivery patterns; use analytics, journey analytics and personalisation to improve journeys; evaluate AI and agentic AI opportunities; run role-based enablement and move to a repeatable, measured operating model. |
Engagement tracks
| Track | Program | Outcome |
|---|---|---|
| Consulting & Advisory | MarTech strategy, architecture, AEP / RTCDP / AJO / CJA, data engineering and enterprise experience | Validated roadmap and architecture |
| Capability Building | Role-based MarTech training, hands-on labs and projects, Agentic AI and automation | Close skill gaps; build implementation readiness |
| Implementation & Delivery | POCs, implementation support, architecture review, integration, analytics and journey use cases | Convert learning into delivery |
The program includes one month of post-program support. Longer consulting or delivery support is scoped and priced separately.
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Frequently asked questions
Is this program technical?
It is architecture- and strategy-led. Technical depth is matched to the audience, with enough detail for architects to act on.
What is the 30-60-90 day roadmap?
A three-phase structure: assess and align in the first 30 days, design and pilot in days 31 to 60, then operationalise and demonstrate in days 61 to 90. It is adapted to your organisation after the assessment and is not a guarantee of outcomes.
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