Agentic AI & MCP for MarTech
Live weekend track on Agentic AI and MCP for MarTech: agents, governed tools, AEP data context, journey intelligence and an AI copilot capstone.
The Agentic AI & MCP track teaches how AI agents use tools and enterprise context safely. It covers agent foundations, responsible AI, Model Context Protocol architecture, developer authentication concepts, using AEP datasets and identity as context, audience and journey intelligence, and an enterprise marketing copilot capstone. Pricing is shared on request.
Program at a glance
- Live weekend sessions
- Hands-on agent and MCP labs
- Governance and responsible-AI checklists
- Enterprise copilot capstone
No payment is taken on this site. Outcomes depend on participation and practice; no job, salary or certification outcome is guaranteed.
What you'll learn
- Agentic AI foundations and patterns
- Responsible AI and governance
- MCP architecture: servers, tools and resources
- Developer console and OAuth concepts
- Using AEP datasets and identity as context
- Audience and journey intelligence with AI
Course content
Foundations · 3 topics
- Agents, tools and planning
- Responsible AI and guardrails
- MCP architecture
Enterprise context · 3 topics
- Authentication and access concepts
- AEP datasets, identity and profiles as context
- Audience and journey intelligence
Capstone · 3 topics
- Design a governed marketing copilot
- Evaluation and human approval
- Presentation and review
Who this program is for
MarTech engineers
Engineers adding AI automation to marketing workflows.
Architects
Architects designing governed AI on enterprise data.
Analysts & consultants
Professionals exploring AI-assisted analysis and operations.
Related reading
Start with What is MCP? and Agentic AI & MCP consulting. Product capabilities change quickly; we verify every integration against current documentation.
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Frequently asked questions
Do I need to code?
Basic scripting helps. Labs provide starter code, and the capstone can be design-led for non-developers.
Related pages
What is MCP, and how can it be used safely with enterprise MarTech?
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Request details: Agentic AI & MCP for MarTech
Tell us you are interested and we will email the full syllabus, dates and next steps. Only need one tool? Choose a single tool at a lower price. No payment now.
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