What triggers a journey in AJO?
A journey starts from an event (unitary or business), an audience qualification or an audience read. Events carry the context the journey uses in conditions and messages.
How do I send an SMS when a loan is approved?
Define an event for loan approval in the schema, build a journey that starts from that event and add an SMS action. Check consent and channel configuration first.
How do I trigger a coupon email shortly after a cart abandonment?
Collect a cart event through streaming, use it as a journey entry or a timeout condition after the cart, then send the email. Latency depends on the pipeline, so test it end to end.
Sources: Adobe Journey Optimizer documentation Streaming ingestion overview
How do I stop a journey when an item is out of stock?
Use a condition on the profile, event or external data in a decision path and route out-of-stock customers to an exit. Ensure the data used is current.
How do I prevent messaging too often?
Use frequency rules or capping at the channel or journey level in Journey Optimizer, and set re-entry rules so people do not re-trigger the journey too often.
What is re-entry in a journey?
Re-entry settings decide whether and when a profile can start the same journey again, for example not until the first run has ended or after a wait period.
How do I test a journey before publishing?
Use test mode with test profiles to simulate events and watch the paths, then review messages with proofs before publishing.
Sources: Create test profiles for journeys
What is offer decisioning?
Offer decisioning picks the best offer for a person using eligibility rules, ranking and constraints, across channels. Offers are grouped in collections and chosen by decisions.
How do I show offers only to gold-tier customers?
Add an eligibility constraint on the offer, based on a profile attribute or audience such as loyalty tier, so only matching profiles can receive it.
Can I run an A/B test in AJO?
Yes. Campaigns and journey messages support content experiments, comparing treatments against a goal metric.
Where do I see which journey step has the most drop-off?
Use the journey reports in AJO for step-level counts, and Customer Journey Analytics when you need deeper cross-channel analysis.
Sources: Adobe Journey Optimizer documentation Customer Journey Analytics documentation
Which tools combine for push notifications on low data balance?
AEP supplies profile and event data, and AJO orchestrates the journey and push message, with the Mobile SDK registered for push.
Sources: Adobe Journey Optimizer documentation Implement the Web SDK (tutorial)
How should AJO journeys be designed for resilience?
Keep journeys small and event-driven, use clear entry and exit conditions, limit external calls, set timeouts, and monitor error paths.
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Answers are AI-assisted summaries of Adobe's public documentation and the instructors' practice, written for learning. Product behaviour changes, so confirm details in the linked official page before relying on them.
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