What is activation in AEP?
Activation sends audiences and profile attributes from Experience Platform to destinations such as advertising, email, cloud storage and streaming platforms, after governance checks.
Sources: Destination types and categories
What types of destinations exist?
Destination categories include advertising, email marketing, CRM, cloud storage, streaming, social and personalisation destinations. Each has a connector with its own supported identities and export type.
Sources: Destination types and categories
Which AEP component activates audiences to Facebook or Google Ads?
Destinations, which are connectors configured in the Destinations catalogue. You select the audience, map identities and attributes, and activate.
Sources: Destination types and categories
Which feature activates email audiences to Salesforce Marketing Cloud?
The destination connector for Salesforce Marketing Cloud, configured in the Destinations catalogue, with identity mapping for the email or subscriber key.
Sources: Destination types and categories
How do batch and streaming activation differ?
Streaming destinations send updates as audience membership changes. Batch destinations export files on a schedule, for example to cloud storage or email platforms.
Sources: Destination types and categories Activate audience data to batch profile export destinations
Why must identities match between AEP and the destination?
Destinations match on identifiers such as email hash or advertising IDs. Only profiles carrying the supported identity are exported, so missing identifiers reduce the match.
Sources: Destination types and categories Identity data type
Can I export datasets as well as audiences?
Yes, dataset export destinations send entire datasets, for example to cloud storage, on a schedule. Check current export options and governance rules.
Sources: Ad-hoc activation API
What is ad hoc activation?
Ad hoc activation exports an audience once on demand instead of on the regular schedule, useful for one-off sends.
Sources: Ad-hoc activation API
How is activation governed?
Data usage labels on fields, and policies that restrict labelled data for certain marketing actions, are checked when audiences are activated. A violating activation is blocked.
Sources: Data usage labels glossary Create a custom policy (DULE)
How do I stop sensitive data such as SSN from being activated?
Apply a sensitive data usage label to the field and a policy that forbids that label for the export marketing action. Also avoid mapping the field in the destination. Do not store government IDs unless required.
Sources: Data usage labels glossary Create a custom policy (DULE)
Why is my audience not reaching the destination?
Check the destination flow status, that the audience is mapped and published, identity availability, consent and policy blocks, then dataflow monitoring for errors.
Sources: Monitor dataflows for sources in the UI Destination types and categories
What is the Data Landing Zone used for in activation?
It can serve as a source of files for ingestion, and some exports can write to cloud storage you manage. Use it when you want a simple file handoff.
Sources: Data Landing Zone
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Answers are AI-assisted summaries of Adobe's public documentation and the instructors' practice, written for learning. Product behaviour changes, so confirm details in the linked official page before relying on them.
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