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Turn customer data into intelligent experiences
Adobe MarTech consulting and training for AEP, Real-Time CDP, Journey Optimizer, CJA and Agentic AI — for enterprise teams and professionals.
Consulting & advisoryAdobe MarTech consulting services
Adobe MarTech consulting: Adobe Experience Platform, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI and advisory.
RTCDP consultingAdobe Real-Time CDP (RTCDP) consulting
Real-Time CDP (RTCDP) consulting: Customer 360, identity resolution, audience strategy, destination activation, consent and measurement.
AJO consultingAdobe Journey Optimizer (AJO) consulting
Adobe Journey Optimizer consulting: event and audience journeys, decisioning, suppression, frequency rules, testing and measurement.
ExperienceAdobe Target and personalisation consulting
Adobe Target and personalisation consulting: experimentation strategy, activity design, audience use from AEP, governance and measurement.
Data & complianceConsent, governance and privacy for MarTech
Consent and data governance for Adobe MarTech: consent capture, suppression, data usage labels, access control and privacy request handling.
Data foundationIdentity resolution and profile design consulting
Customer 360 and identity resolution consulting: identity strategy, namespaces, profile design and match-quality checks on Adobe Experience Platform.
AEP knowledge hubAdobe Experience Platform (AEP): the complete practical guide
Practical Adobe Experience Platform (AEP) guide: XDM schemas, datasets, ingestion, identity, profiles, segments and activation, with steps and training paths.
AEP profilesAEP profiles: Real-Time Customer Profile explained
AEP profiles explained: Real-Time Customer Profile, profile fragments, merge policies, Customer 360 use cases and best practices.
AEP segmentsAEP segments and audiences: a practical guide
Adobe Experience Platform segmentation: audiences, batch vs streaming vs edge evaluation, examples, validation steps and best practices.
AEP activationAEP activation: sending audiences to destinations
How AEP activation works: streaming and batch destinations, mapping, governance and consent checks, and an activation QA checklist.
AEP interview preparationAEP interview questions and answers
Adobe Experience Platform interview questions with model answers for developers, consultants, implementation specialists and architects.
Infinite360 Tech AcademyAdobe MarTech + Agentic AI career accelerator
Live online Adobe Experience Platform course: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI training with projects, labs and interview prep.
Capability buildingCorporate Adobe MarTech training
Corporate training for enterprise and SI teams: tailored AEP, RTCDP, AJO, CJA, data engineering and Agentic AI programs with hands-on labs.
Comparison guideAEP vs Real-Time CDP: what is the difference?
Adobe Experience Platform vs Real-Time CDP: what each does, how they relate, which capabilities belong where, and how to decide what you need.
IndustriesIndustries we focus on
How AEP, Real-Time CDP, Journey Optimizer and CJA apply to banking and financial services, retail, telecom and hospitality.
FAQFrequently asked questions
Answers to common questions about Infinite360 consulting and training, Adobe Experience Platform, Real-Time CDP, Journey Optimizer, CJA and Agentic AI.
Let's talkContact Infinite360
Contact Infinite360 about AEP consulting, RTCDP, AJO, CJA, Agentic AI, corporate training or the career accelerator. Form, WhatsApp or call.
Marketo hubMarketo Engage and Adobe Experience Platform
How Marketo Engage handles lead lifecycle, programs, scoring and CRM sync, and how it connects with Adobe Experience Platform audiences and data.
SolutionsSolutions built on a governed customer data foundation
Adobe MarTech solution patterns: Customer 360 and identity, real-time personalisation, retention and churn prevention, and B2B lead-to-revenue.
SolutionCustomer 360 and identity resolution
Build a governed Customer 360 on Adobe Experience Platform: source unification, identity strategy, real-time profiles, consent and activation readiness.
SolutionReal-time personalisation across channels
Real-time personalisation on Adobe Experience Cloud: streaming and edge audiences, Journey Optimizer, Target, consent and holdout-based measurement.
SolutionRetention and churn prevention
Retention and churn prevention on Adobe Experience Cloud: risk signals, retention audiences, save journeys in AJO, and measurement in CJA.
SolutionB2B lead-to-revenue alignment
Align Marketo Engage, CRM and Adobe Experience Platform for B2B: lifecycle stages, scoring, account data, audiences and pipeline reporting.
PlatformsAdobe Experience Cloud consulting
Consulting across Adobe Experience Cloud: Adobe Analytics, Target, Experience Manager, Campaign, Commerce, Marketo Engage, AEP, RTCDP, AJO and CJA.
AcademyReal-Time CDP training
Adobe Real-Time CDP training: profiles, identity, audience design, destinations, activation QA and governance with hands-on projects.
AcademyJourney Optimizer training
Adobe Journey Optimizer training: event and audience journeys, channels, decisioning, suppression, frequency rules, testing and measurement.
AcademyAEP certification preparation training
Prepare for Adobe Experience Platform certification: exam-aligned study plan, scenario practice, weak-area review and hands-on reinforcement.
AcademyFree demo sessions
Watch free Infinite360 Tech Academy sessions: career accelerator overview, AEP, RTCDP, AJO and CJA, implementation, onboarding and expert insights.
Case studiesCase studies: implementation, training and talent
Implementation case studies across banking, airlines, hospitality, insurance, telecom and retail, plus training delivery and contract-hiring models.
Case studiesBanking Customer 360 and cross-sell on Adobe Experience Platform
Banking case study on Adobe Experience Platform: Customer 360, loan-application journeys, cross-sell audiences and governed real-time personalisation.
Case studiesTelecom churn prevention and subscriber lifecycle journeys
Telecom case study: subscriber acquisition, churn-risk audiences, network-event personalisation and lifecycle journeys with AEP, RTCDP and AJO.
Case studiesEnd-to-end AEP implementation: schema to activation
End-to-end Adobe Experience Platform case study: schema design, identity, ingestion, Query Service, segmentation and activation in one project.
Case studiesRunning an Adobe MarTech consulting engagement
Consulting case study: discovery, architecture documentation, RTCDP use cases and journey design workshops in a simulated Adobe MarTech engagement.
Contract hiringContract hiring for day-one-ready Adobe MarTech talent
Contract AEP, RTCDP, AJO, CJA and Web SDK engineers prepared to contribute from day one through simulator projects, readiness checks and onboarding.
Use cases50 real-time MarTech use cases: triggers, flows and KPIs
A library of 50 illustrative real-time and near-real-time MarTech use cases with triggers, solution flows, governance checks and KPIs to measure.
Use casesAdobe MarTech use cases you can implement
Practical Adobe MarTech use cases with triggers, data, journey logic, channels, measurement and guardrails for retail, BFSI, travel and insurance.
Use casesAbandoned cart recovery
Abandoned-cart recovery with Adobe Experience Platform and Journey Optimizer: trigger, data, journey logic, channels, measurement and guardrails.
Use casesNew customer onboarding journey
Design a new-customer onboarding journey in Adobe Journey Optimizer: welcome series, activation milestones, preferences capture and measurement.
Use casesLoan application drop-off recovery
Recover abandoned loan applications with AEP, Real-Time CDP and Journey Optimizer while respecting consent and sensitive-data rules in banking.
Use casesInsurance policy renewal reminders
Automate insurance renewal reminders with AEP and Journey Optimizer: renewal windows, risk-based offers, suppression rules and retention measurement.
Use casesPaid media suppression audiences
Cut wasted ad spend with Real-Time CDP suppression audiences: exclude recent purchasers and active customers from paid media, governed by consent.
Use casesConsent-aware personalisation
Personalise web and app experiences only where consent allows: CMP signals through Web SDK, profile consent fields and policy-enforced activation.
Find your topicAdobe MarTech topic index: find the page for what you are searching
Find the Infinite360 page for any Adobe MarTech search: AEP, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI, training and careers.
InsightsDigital transformation for customer data and MarTech
A phased approach to digital transformation for customer data and marketing technology: foundations first, then activation, then optimisation.
InsightsData privacy for customer data platforms
Technical privacy controls for CDPs and MarTech: consent capture, purpose limitation, suppression, minimisation and privacy request handling.
AnswersAdobe Experience Platform answers hub
191 short answers on Adobe Experience Platform, Real-Time CDP, AJO, CJA, Web SDK and Agentic AI, each cited to official documentation.
AnswersAEP Basics: Platform, RTCDP, AJO & CJA Answers
Short answers on Adobe Experience Platform: what it is, how Real-Time CDP, Journey Optimizer and CJA relate, sandboxes, Edge Network and architecture.
AnswersAEP Segmentation & Audiences: Answers
Answers on AEP audiences: streaming, batch and edge segmentation, Segment Builder, PQL, composition, federated audiences and lookalikes.
AnswersAEP Destinations & Activation: Answers
Answers on AEP destinations: batch, streaming and Edge activation, ad platforms, email tools, mapping, dataset exports and activation governance.
AnswersAEP Governance, Privacy & Consent: Answers
Answers on AEP governance: data usage labels, policies, consent suppression, Privacy Service requests, encryption and GDPR or DPDP handling.
AnswersAgentic AI & MCP for MarTech: Answers
Answers on agentic AI for Adobe MarTech: MCP, agents, safe automation, human-in-the-loop, evaluation, cost and enterprise use cases.
AnswersAdobe MarTech Careers & Training: Answers
Answers on learning Adobe Experience Platform: roadmap, prerequisites, projects, interview preparation and how the Academy programs are organised.
AcademyArchitecting AEP for Scale Across Regions and Brands
30-hour course with 1-on-1 mentorship on multi-region, multi-brand Adobe Experience Platform architecture, identity, consent, governance and activation.
AcademyAEP MarTech implementation track: module guide
Module guide for the Infinite360 AEP implementation track: Web SDK, Profile, Intelligent Services, Real-Time CDP segments and Journey Optimizer, step by step.
AcademyModule 05: Intelligent Services
AEP implementation track module 05: Survey AEP's AI and ML layer and where it plugs into the profile and activation flow. Objectives, topics, common mistakes an
AcademyModule 06: Real-Time CDP: Build a Segment
AEP implementation track module 06: Author your first audience in Segment Builder and activate it to a destination. Objectives, topics, common mistakes and prer
AcademyModule 07: Adobe Journey Optimizer: Orchestration
AEP implementation track module 07: Build your first orchestrated journey: entry audience, action and exit. Objectives, topics, common mistakes and prerequisite
AcademyModule 10: AJO: Event-Based Journeys
AEP implementation track module 10: Trigger a journey off a real-time event instead of audience qualification, for near-real-time use cases. Objectives, topics,
GuidesCustomer engagement architecture: AEP plus agentic AI
Reference architecture for customer engagement with AEP, Real-Time CDP, Journey Optimizer, CJA and agentic AI through MCP, with guardrails.
Use casesMarTech use cases by industry
Illustrative Adobe MarTech use cases by industry: banking, insurance, retail, travel, telecom, healthcare, hospitality, media, education and more.
Use casesBanking MarTech use cases on Adobe Experience Platform
Ten illustrative banking use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesInsurance MarTech use cases on Adobe Experience Platform
Ten illustrative insurance use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesRetail MarTech use cases on Adobe Experience Platform
Ten illustrative retail use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesTravel MarTech use cases on Adobe Experience Platform
Ten illustrative travel use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesTelecom MarTech use cases on Adobe Experience Platform
Ten illustrative telecom use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesHealthcare providers MarTech use cases on Adobe Experience Platform
Ten illustrative healthcare providers use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesHospitality MarTech use cases on Adobe Experience Platform
Ten illustrative hospitality use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesMedia and streaming MarTech use cases on Adobe Experience Platform
Ten illustrative media and streaming use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesHigher education MarTech use cases on Adobe Experience Platform
Ten illustrative higher education use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesManufacturing MarTech use cases on Adobe Experience Platform
Ten illustrative manufacturing use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesPublic sector MarTech use cases on Adobe Experience Platform
Ten illustrative public sector use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesSaaS MarTech use cases on Adobe Experience Platform
Ten illustrative saas use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
AcademyHands-on Adobe MarTech projects and capstone portfolio
Six hands-on Adobe MarTech projects for your portfolio: Customer 360, real-time journey, RTCDP activation, CJA, Web SDK and an Agentic AI assistant.
Academy50 Adobe MarTech lesson and webinar topics
Planned 3-minute lessons, 45-minute webinars and 90-minute workshops on AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI, with search phrases and audiences.
AcademyAdobe Journey Optimizer technical best-practices handout
A free 10-point Adobe Journey Optimizer technical checklist: events, re-entry, consent, capping, audiences, testing, environments, governance and measurement.
AcademyAgentic AI + Adobe CDP Weekend Batch
Weekend program for working professionals: AEP, RTCDP, AJO, CJA, Agentic AI and MCP in 16 two-hour sessions with BFSI and retail projects.
AcademyAdvanced Agentic AI + AEP: 30-Hour Lab Series
Thirty one-hour labs on Agentic AI with Adobe Experience Platform: journey agents, MCP pipelines, decisioning, CJA attribution, governance and a CDP capstone.
AcademyAdobe MarTech SME Batch
Live batch for SME depth across AEP, RTCDP, AJO, CJA, Web SDK, XDM, APIs and MarTech architecture, from strategy to optimisation.
AcademyAdobe Journey Optimizer Live Learning
Live morning sessions on Adobe Journey Optimizer: orchestration, audience qualification, activation, personalisation, validation and measurement.