Summary
| Route | Mode | Typical use |
|---|---|---|
| Source connections | Batch or streaming | Cloud storage, CRM, databases, streaming platforms |
| Workflows | Batch | CSV and Parquet files mapped to XDM |
| Datastreams (data collection) | Streaming | Web SDK, Mobile SDK, Edge Network |
File formats that trip people up
Drag-and-drop upload to a dataset expects JSON or Parquet. CSV files fail there; use a workflow to map CSV to XDM.
Transform before you load
Clean, standardise and model data before it reaches AEP. When transformation happens upstream, Profile stays fast, identities stay clean and activation is simpler.
Frequently asked questions
Is Data Landing Zone batch or streaming?
Batch. Files land in cloud storage and are picked up by a batch source connection.
Why did my CSV upload fail?
Direct dataset upload expects JSON or Parquet; ingest CSV through a mapping workflow.
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