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Topic

Web SDK and Adobe Tags: everything in one place

Every Infinite360 page on Web SDK and Adobe Tags: services, case studies, use cases, student questions, guides and training.

Quick answer

This topic page collects every Infinite360 page related to Web SDK and Adobe Tags - consulting services, implementation case studies, use cases, student questions, guides and training programs - so you can explore the subject in depth and move between related pages easily.

Pages on this topic

50 pages

Consulting & advisory

Adobe MarTech consulting services

Adobe MarTech consulting: Adobe Experience Platform, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI and advisory.

RTCDP consulting

Adobe Real-Time CDP (RTCDP) consulting

Real-Time CDP (RTCDP) consulting: Customer 360, identity resolution, audience strategy, destination activation, consent and measurement.

Data collection

Adobe Web SDK and Adobe Tags implementation

Adobe Web SDK and Adobe Tags implementation: data layer, datastreams, consent, Edge Network, migration from legacy libraries and validation.

Insight & measurement

Adobe Analytics consulting

Adobe Analytics consulting: solution design, implementation via Web SDK or AppMeasurement, eVars, props, classifications, governance and reporting.

Data & compliance

Consent, governance and privacy for MarTech

Consent and data governance for Adobe MarTech: consent capture, suppression, data usage labels, access control and privacy request handling.

AEP data ingestion

AEP data ingestion: batch, streaming and sources

AEP data ingestion explained: batch vs streaming, source connectors, Data Prep mapping, Web SDK collection, validation and best practices.

AEP activation

AEP activation: sending audiences to destinations

How AEP activation works: streaming and batch destinations, mapping, governance and consent checks, and an activation QA checklist.

AEP architecture

AEP architecture: an enterprise reference model

Adobe Experience Platform architecture for architects: reference model, sandboxes, governance, consent, APIs and enterprise integration patterns.

Infinite360 Tech Academy

Adobe MarTech + Agentic AI career accelerator

Live online Adobe Experience Platform course: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI training with projects, labs and interview prep.

Comparison guide

AEP vs Real-Time CDP: what is the difference?

Adobe Experience Platform vs Real-Time CDP: what each does, how they relate, which capabilities belong where, and how to decide what you need.

Comparison guide

CJA vs Adobe Analytics: use cases and trade-offs

Customer Journey Analytics vs Adobe Analytics compared: data model, cross-channel analysis, identity, implementation with Web SDK, and when to migrate.

Legal

Privacy policy

How Infinite360 handles form submissions, consent-based analytics cookies and lead workflows, and how to request access, correction or deletion.

Solution

Customer 360 and identity resolution

Build a governed Customer 360 on Adobe Experience Platform: source unification, identity strategy, real-time profiles, consent and activation readiness.

Solution

Real-time personalisation across channels

Real-time personalisation on Adobe Experience Cloud: streaming and edge audiences, Journey Optimizer, Target, consent and holdout-based measurement.

Academy

Adobe Analytics training

Adobe Analytics training: measurement strategy, implementation and tracking with Tags and Web SDK, reporting in Workspace and validation.

Academy

Web SDK & Tags training

Adobe Web SDK training: XDM data layers, datastreams, Adobe Tags, consent, Edge Network, event forwarding and end-to-end validation.

Case studies

Retail omnichannel identity stitching and troubleshooting

Retail case study: stitching anonymous web, app, CRM and in-store purchases into one AEP profile, with a troubleshooting walkthrough for unstitched profiles.

Case studies

Mentor-led doubt resolution and the learner knowledge base

How learner questions on AEP, Web SDK, AJO and CJA are captured, answered with Adobe documentation references and turned into a public knowledge base.

Contract hiring

Contract hiring for day-one-ready Adobe MarTech talent

Contract AEP, RTCDP, AJO, CJA and Web SDK engineers prepared to contribute from day one through simulator projects, readiness checks and onboarding.

Academy

Free Adobe MarTech YouTube playlists

Free Infinite360 Tech Academy YouTube playlists on Adobe Experience Platform, Journey Optimizer, CJA, Web SDK and Agentic AI.

Guides

AEP student questions, answered

Answers to real questions from Infinite360 learners on AEP schemas, identity, ingestion, Web SDK, AJO, CJA and consent, with Adobe references.

Guides

How to integrate OneTrust consent with Adobe Experience Platform

How to integrate OneTrust or any CMP with Adobe Experience Platform, whether you need a schema, and how consent differs from governance labels.

Guides

AEP ingestion methods: batch vs streaming

Which AEP ingestion methods are batch and which are streaming: source connections, workflows and data collection datastreams explained.

Guides

Using the Adobe Analytics source connector in AEP

How the Adobe Analytics source connector brings report-suite data into AEP as Experience Events, where it is stored and how it joins profiles.

Guides

Web SDK troubleshooting: events not reaching AEP

Step-by-step Web SDK troubleshooting when alloy.js events do not appear in AEP: network calls, datastream ID, services, schema, identity and ingestion.

Guides

How to capture ECID in an Adobe Tags data element

How to read ECID with Web SDK getIdentity, store it with _satellite.setVar, expose it as a data element and validate it in the browser console.

Guides

Adobe Tags data elements: enterprise best practices

Designing reusable Adobe Tags data elements: data layer standards, null handling, SPA timing, governance and the flow from data layer to AEP dataset.

Guides

Profile unification strategy and merge policies in AEP

What a unification strategy is in AEP, how merge policies decide which value wins, and where to debug identity resolution and profile problems.

Guides

Adobe Journey Optimizer: enterprise implementation best practices

Enterprise AJO best practices: data foundation, identity, modular journeys, guardrails, decisioning, consent, channels, testing and monitoring.

Use cases

Loan application drop-off recovery

Recover abandoned loan applications with AEP, Real-Time CDP and Journey Optimizer while respecting consent and sensitive-data rules in banking.

Use cases

Paid media suppression audiences

Cut wasted ad spend with Real-Time CDP suppression audiences: exclude recent purchasers and active customers from paid media, governed by consent.

Use cases

Consent-aware personalisation

Personalise web and app experiences only where consent allows: CMP signals through Web SDK, profile consent fields and policy-enforced activation.

Find your topic

Adobe MarTech topic index: find the page for what you are searching

Find the Infinite360 page for any Adobe MarTech search: AEP, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI, training and careers.

Insights

MarTech strategy: from assessment to roadmap

How to build a MarTech strategy: assess maturity, prioritise use cases, decide build versus buy and keep an architecture that can evolve.

Insights

Data privacy for customer data platforms

Technical privacy controls for CDPs and MarTech: consent capture, purpose limitation, suppression, minimisation and privacy request handling.

Answers

Adobe Experience Platform answers hub

191 short answers on Adobe Experience Platform, Real-Time CDP, AJO, CJA, Web SDK and Agentic AI, each cited to official documentation.

Answers

Cited Adobe documentation

The 68 official Adobe documentation pages cited across our 191 AEP, AJO, CJA and Web SDK answers, with the number of answers using each.

Answers

AEP Basics: Platform, RTCDP, AJO & CJA Answers

Short answers on Adobe Experience Platform: what it is, how Real-Time CDP, Journey Optimizer and CJA relate, sandboxes, Edge Network and architecture.

Answers

AEP Identity & Real-Time Profile: Answers

Answers on AEP identity namespaces, the identity graph, ECID, merge policies, union schema, linked identities and troubleshooting missing identifiers.

Answers

AEP Governance, Privacy & Consent: Answers

Answers on AEP governance: data usage labels, policies, consent suppression, Privacy Service requests, encryption and GDPR or DPDP handling.

Answers

Adobe Web SDK & Data Collection: Answers

Answers on Adobe Web SDK: datastreams, XDM events, Tags setup, ECID, data layer, server-side collection and validation.

Academy

Architecting AEP for Scale Across Regions and Brands

30-hour course with 1-on-1 mentorship on multi-region, multi-brand Adobe Experience Platform architecture, identity, consent, governance and activation.

Academy

AEP MarTech implementation track: module guide

Module guide for the Infinite360 AEP implementation track: Web SDK, Profile, Intelligent Services, Real-Time CDP segments and Journey Optimizer, step by step.

Academy

Module 01: AEP Data Collection and Web SDK

AEP implementation track module 01: Stand up a Data Collection (Tags) property and wire the Web SDK extension into a demo site. Objectives, topics, common mista

Stacks

CDP, tag management and integration: consulting and training

How Infinite360 approaches cdp and tags tooling: tools covered, architecture questions, delivery focus and related training.

Academy

Hands-on Adobe MarTech projects and capstone portfolio

Six hands-on Adobe MarTech projects for your portfolio: Customer 360, real-time journey, RTCDP activation, CJA, Web SDK and an Agentic AI assistant.

Academy

50 Adobe MarTech lesson and webinar topics

Planned 3-minute lessons, 45-minute webinars and 90-minute workshops on AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI, with search phrases and audiences.

Academy

Free AEP quiz: 20 banking and financial-services scenarios

Test your Adobe Experience Platform skills with 20 banking scenarios on segments, merge policies, streaming vs batch and consent. Free, with a handout.

Academy

Adobe Journey Optimizer technical best-practices handout

A free 10-point Adobe Journey Optimizer technical checklist: events, re-entry, consent, capping, audiences, testing, environments, governance and measurement.

Academy

Adobe MarTech SME Batch

Live batch for SME depth across AEP, RTCDP, AJO, CJA, Web SDK, XDM, APIs and MarTech architecture, from strategy to optimisation.

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