What an assessment covers
- Data sources, quality and ownership.
- Identity and profile approach.
- Consent and governance controls.
- Current tools, overlaps and gaps.
- Team skills and delivery capacity.
Prioritising the roadmap
Score each use case on value, effort, data readiness and risk. Put quick, low-risk wins early to build trust, and schedule foundation work that unlocks several use cases at once.
Build, buy or configure
Prefer configuration of platforms you already license, buy when a capability is commodity, and build only where it differentiates you or integration needs demand it.
Frequently asked questions
How often should we revisit the strategy?
Review the roadmap quarterly and the target architecture at least annually, or after a major change.
Can an outside advisor help?
Yes. An independent review can challenge assumptions and speed decisions, as long as your team owns the outcome.
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