Learning objectives
- Enable Profile and Identity on a schema and dataset
- Understand identity namespaces and merge policies
- Look up a unified profile in the UI and through the API
What this module covers
- Profile fragments versus time-series (ExperienceEvent) data
- Identity namespaces, primary identity and merge policies
- Profile lookups: UI, Profile API and privacy considerations
- Computed attributes as a preview of segmentation inputs
Common mistakes to avoid
- Enabling every dataset for Profile without a business need
- Missing or untyped identity namespaces on the schema
- Assuming the default merge policy fits every use case
Time and prerequisites
Time investment: 2-3 hours. Prerequisites: Modules 1-2 complete. Identity-enabled schema and dataset.
Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.
Move through the track
← Module 01: AEP Data Collection and Web SDKModule 05: Intelligent Services →All modules
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