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Academy · AEP implementation track

Module 01: AEP Data Collection and Web SDK

AEP implementation track module 01: Stand up a Data Collection (Tags) property and wire the Web SDK extension into a demo site. Objectives, topics, common mista

Quick answer

Stand up a Data Collection (Tags) property and wire the Web SDK extension into a demo site. This module takes about 2-3 hours and lists its learning objectives, topics, common mistakes and prerequisites. Prerequisites: Module 0 complete. Admin rights on an AEP Data Collection property.

Learning objectives

  • Create a Data Collection property and map it to the demo website
  • Install and configure the Web SDK extension (datastream, edge domain)
  • Fire a first event and confirm it lands in Experience Platform

What this module covers

  • Tags property structure: extensions, rules, data elements
  • Web SDK versus legacy AT.js and Visitor API, and why AEP standardises on Web SDK
  • Configuring a datastream and binding it to a sandbox
  • Validating delivery with the debugger and Assurance

Common mistakes to avoid

  • Pointing the datastream at the wrong sandbox or dataset
  • Sending events that do not match the XDM schema
  • Testing with an ad blocker or consent state that suppresses the call

Time and prerequisites

Time investment: 2-3 hours. Prerequisites: Module 0 complete. Admin rights on an AEP Data Collection property.

Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.

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