When should I use CJA instead of Adobe Analytics?
Use CJA when you need to analyse several datasets together, such as web, app, call centre and CRM, joined on a person ID, with flexible data views. Adobe Analytics remains suited to web-centric reporting.
Sources: Customer Journey Analytics documentation Customer Journey Analytics FAQ
How do I combine call-centre and website data into one journey report?
Bring both datasets into Experience Platform, include a shared person identifier, create a CJA connection to both and build a data view for reporting.
Sources: Customer Journey Analytics documentation Create or edit a data view
What is a connection in CJA?
A connection selects the Experience Platform datasets, and the person ID for each, that CJA will use. Data views are then built on top of a connection.
Sources: Customer Journey Analytics documentation Create or edit a data view
What is a data view?
A data view defines the dimensions, metrics and settings applied over a connection, such as attribution and session rules, so analysts see consistent reports.
Sources: Create or edit a data view
What is stitching?
Stitching links anonymous activity to a known person when a persistent ID appears, so earlier events join the same person for reporting. Review the options in the documentation.
Sources: Graph-based stitching in CJA
How do I find cross-channel attribution?
Use CJA data views with attribution models on calculated metrics and Analysis Workspace panels across datasets that share a person ID.
Sources: Customer Journey Analytics documentation Create or edit a data view
How do I visualise churn or journey paths?
Use the Flow and Fallout visualisations in Analysis Workspace over the relevant events and segment by cohorts.
Does CJA require Real-Time CDP?
No. CJA works on Experience Platform datasets, and it can use datasets whether or not Profile or Real-Time CDP is licensed. Check your entitlements.
Sources: Customer Journey Analytics FAQ
How can I analyse call-centre sentiment with purchase history?
Ingest both sources keyed by customer ID, connect them in CJA and report on sentiment dimensions alongside purchases.
How is a person ID chosen for each dataset?
Pick the field that identifies the person in that dataset, such as a CRM ID or an ECID, in the connection settings. Consistent IDs matter for joining.
Sources: Graph-based stitching in CJA Customer Journey Analytics documentation
What is a summary dataset in CJA?
A summary dataset is aggregated data such as campaign cost or targets, brought into CJA for joining with event data in data views.
Sources: Use summary data in CJA
How is CJA different from Query Service?
Query Service runs SQL for custom analysis and data preparation. CJA provides a reporting interface and managed data views for business users.
Sources: Customer Journey Analytics documentation Query Service overview
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Answers are AI-assisted summaries of Adobe's public documentation and the instructors' practice, written for learning. Product behaviour changes, so confirm details in the linked official page before relying on them.
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