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Topic

Customer Journey Analytics and Adobe Analytics: everything in one place

Every Infinite360 page on Customer Journey Analytics and Adobe Analytics: services, case studies, use cases, student questions, guides and training.

Quick answer

This topic page collects every Infinite360 page related to Customer Journey Analytics and Adobe Analytics - consulting services, implementation case studies, use cases, student questions, guides and training programs - so you can explore the subject in depth and move between related pages easily.

Pages on this topic

40 pages

Adobe MarTech

Turn customer data into intelligent experiences

Adobe MarTech consulting and training for AEP, Real-Time CDP, Journey Optimizer, CJA and Agentic AI — for enterprise teams and professionals.

Consulting & advisory

Adobe MarTech consulting services

Adobe MarTech consulting: Adobe Experience Platform, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI and advisory.

CJA & Adobe Analytics

Customer Journey Analytics (CJA) consulting

CJA consulting: connections, data views, cross-channel analysis, Adobe Analytics migration, attribution and executive reporting.

Insight & measurement

Adobe Analytics consulting

Adobe Analytics consulting: solution design, implementation via Web SDK or AppMeasurement, eVars, props, classifications, governance and reporting.

Infinite360 Tech Academy

Adobe MarTech + Agentic AI career accelerator

Live online Adobe Experience Platform course: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI training with projects, labs and interview prep.

Capability building

Corporate Adobe MarTech training

Corporate training for enterprise and SI teams: tailored AEP, RTCDP, AJO, CJA, data engineering and Agentic AI programs with hands-on labs.

Comparison guide

CJA vs Adobe Analytics: use cases and trade-offs

Customer Journey Analytics vs Adobe Analytics compared: data model, cross-channel analysis, identity, implementation with Web SDK, and when to migrate.

Industries

Industries we focus on

How AEP, Real-Time CDP, Journey Optimizer and CJA apply to banking and financial services, retail, telecom and hospitality.

FAQ

Frequently asked questions

Answers to common questions about Infinite360 consulting and training, Adobe Experience Platform, Real-Time CDP, Journey Optimizer, CJA and Agentic AI.

Let's talk

Contact Infinite360

Contact Infinite360 about AEP consulting, RTCDP, AJO, CJA, Agentic AI, corporate training or the career accelerator. Form, WhatsApp or call.

Solution

Retention and churn prevention

Retention and churn prevention on Adobe Experience Cloud: risk signals, retention audiences, save journeys in AJO, and measurement in CJA.

Platforms

Adobe Experience Cloud consulting

Consulting across Adobe Experience Cloud: Adobe Analytics, Target, Experience Manager, Campaign, Commerce, Marketo Engage, AEP, RTCDP, AJO and CJA.

Academy

Adobe AEP, Journey Optimizer & CJA: Foundation + Advanced Architecture

Recorded course: Adobe Experience Platform, Journey Optimizer and CJA, then enterprise MarTech and CDP architecture. ₹60,000 one-time.

Academy

Customer Journey Analytics training

Customer Journey Analytics training: connections, data views, Workspace, cross-channel analysis, attribution and migration from Adobe Analytics.

Academy

Adobe Analytics training

Adobe Analytics training: measurement strategy, implementation and tracking with Tags and Web SDK, reporting in Workspace and validation.

Academy

Free demo sessions

Watch free Infinite360 Tech Academy sessions: career accelerator overview, AEP, RTCDP, AJO and CJA, implementation, onboarding and expert insights.

Case studies

Hospitality loyalty, service journeys and operational analytics

Hospitality and services case study: loyalty profiles, customer service journeys, offer attribution and operational analytics on AEP, AJO and CJA.

Case studies

Mentor-led doubt resolution and the learner knowledge base

How learner questions on AEP, Web SDK, AJO and CJA are captured, answered with Adobe documentation references and turned into a public knowledge base.

Contract hiring

Contract hiring for day-one-ready Adobe MarTech talent

Contract AEP, RTCDP, AJO, CJA and Web SDK engineers prepared to contribute from day one through simulator projects, readiness checks and onboarding.

Academy

Free Adobe MarTech YouTube playlists

Free Infinite360 Tech Academy YouTube playlists on Adobe Experience Platform, Journey Optimizer, CJA, Web SDK and Agentic AI.

Guides

AEP student questions, answered

Answers to real questions from Infinite360 learners on AEP schemas, identity, ingestion, Web SDK, AJO, CJA and consent, with Adobe references.

Guides

eVars vs props in Adobe Analytics

The difference between eVars and props in Adobe Analytics: traffic vs conversion variables, persistence, pathing and attribution.

Guides

What backfill months means in AEP and CJA

What the backfill months option means in Adobe Experience Platform and Customer Journey Analytics, and what data it does and does not bring in.

Guides

Using the Adobe Analytics source connector in AEP

How the Adobe Analytics source connector brings report-suite data into AEP as Experience Events, where it is stored and how it joins profiles.

Guides

Adobe Advertising Analytics: frequently asked questions

Answers to common Adobe Advertising Analytics questions: SKUs, cost, server calls, supported search engines, tracking modes and reporting latency.

Use cases

Loyalty tier upgrade journey

Hospitality loyalty tier-upgrade journey with AEP, AJO and CJA: progress nudges, upgrade celebration, benefit education and offer attribution.

Find your topic

Adobe MarTech topic index: find the page for what you are searching

Find the Infinite360 page for any Adobe MarTech search: AEP, Real-Time CDP, Journey Optimizer, CJA, Web SDK, data engineering, Agentic AI, training and careers.

Answers

Adobe Experience Platform answers hub

191 short answers on Adobe Experience Platform, Real-Time CDP, AJO, CJA, Web SDK and Agentic AI, each cited to official documentation.

Answers

Cited Adobe documentation

The 68 official Adobe documentation pages cited across our 191 AEP, AJO, CJA and Web SDK answers, with the number of answers using each.

Answers

AEP Basics: Platform, RTCDP, AJO & CJA Answers

Short answers on Adobe Experience Platform: what it is, how Real-Time CDP, Journey Optimizer and CJA relate, sandboxes, Edge Network and architecture.

Answers

Customer Journey Analytics (CJA): Answers

Answers on CJA: connections, data views, stitching, Analysis Workspace, calculated metrics, differences from Adobe Analytics and common issues.

Answers

Agentic AI & MCP for MarTech: Answers

Answers on agentic AI for Adobe MarTech: MCP, agents, safe automation, human-in-the-loop, evaluation, cost and enterprise use cases.

Answers

Adobe MarTech Careers & Training: Answers

Answers on learning Adobe Experience Platform: roadmap, prerequisites, projects, interview preparation and how the Academy programs are organised.

Guides

Customer engagement architecture: AEP plus agentic AI

Reference architecture for customer engagement with AEP, Real-Time CDP, Journey Optimizer, CJA and agentic AI through MCP, with guardrails.

Academy

Hands-on Adobe MarTech projects and capstone portfolio

Six hands-on Adobe MarTech projects for your portfolio: Customer 360, real-time journey, RTCDP activation, CJA, Web SDK and an Agentic AI assistant.

Academy

50 Adobe MarTech lesson and webinar topics

Planned 3-minute lessons, 45-minute webinars and 90-minute workshops on AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI, with search phrases and audiences.

Academy

Agentic AI + Adobe CDP Weekend Batch

Weekend program for working professionals: AEP, RTCDP, AJO, CJA, Agentic AI and MCP in 16 two-hour sessions with BFSI and retail projects.

Academy

Advanced Agentic AI + AEP: 30-Hour Lab Series

Thirty one-hour labs on Agentic AI with Adobe Experience Platform: journey agents, MCP pipelines, decisioning, CJA attribution, governance and a CDP capstone.

Academy

Adobe MarTech SME Batch

Live batch for SME depth across AEP, RTCDP, AJO, CJA, Web SDK, XDM, APIs and MarTech architecture, from strategy to optimisation.

Academy

Adobe MarTech career paths by background

Move into Adobe MarTech and Agentic AI from developer, data, cloud, analytics, QA, consulting, management or fresher backgrounds: roles and skills to build.

Ready to move your Adobe MarTech program forward?

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