What is Data Governance in AEP?
Data Governance is the set of capabilities for labelling data with usage restrictions, defining policies about allowed marketing actions and enforcing them at activation, plus privacy request handling.
Sources: Data usage labels glossary Create a custom policy (DULE)
What are data usage labels?
Labels (called DULE labels) are tags applied to datasets or fields describing how the data may be used, such as contract, sensitive or identifiable data.
Sources: Data usage labels glossary
What are data usage policies?
Policies connect labels to marketing actions, for example forbidding sensitive-labelled data from being exported to an advertising destination. Enforcement happens when a marketing action is attempted.
Sources: Create a custom policy (DULE)
How do I suppress emails to users who opted out?
Capture consent and preference data in the profile, for example with the standard consent field group, and exclude opted-out profiles from audiences and journeys. Labels and policies govern data usage; they do not by themselves remove unsubscribed people, so also apply suppression rules.
Sources: Create a custom policy (DULE) Data usage labels glossary Adobe Journey Optimizer documentation
How do I avoid emailing unsubscribed profiles?
Collect consent and unsubscribe status as profile data, respect them in audience rules, journey conditions and channel-level suppression, and keep your email service provider's suppression list aligned. The Privacy Service handles access and delete requests, not email suppression.
Sources: Privacy Service overview Adobe Journey Optimizer documentation Data usage labels glossary
What does the Privacy Service do?
Privacy Service processes consumer rights requests such as access and delete across Adobe applications. It is available through the UI and the Privacy Service API.
Sources: Privacy Service overview
Which API do I use to delete customer data on a GDPR request?
The Privacy Service API (or the Privacy Service UI) can submit access or delete requests for identities across Adobe applications.
Sources: Privacy Service overview
What is the difference between consent and a delete request?
Consent describes what a person allows. A delete request asks the organisation to remove personal data. They need different handling, and neither replaces the other.
Sources: Privacy Service overview Data usage labels glossary
What is Adobe Experience Platform's role under GDPR or DPDP?
The platform provides tooling such as labels, policies and Privacy Service requests. The organisation remains responsible for lawful basis, consent, notices and retention. Confirm requirements with your legal team.
Sources: Privacy Service overview Data usage labels glossary
How is data protected in AEP?
Adobe documents encryption for data in transit and at rest, plus customer-managed key options for some offerings. Check current security documentation for what applies to your licence.
Sources: Encrypted data ingestion Data protection in Adobe Experience Platform
How should consent be modelled?
Use the standard consent and preferences field groups in a profile schema, update them from a consent management source, and make audience and journey rules read them.
Sources: XDM Individual Profile class Data usage labels glossary
How do I design governance for multiple brands?
Use sandboxes, role-based access, labels per dataset, brand-specific policies and a consistent consent model, and document who owns which data.
Sources: Data usage labels glossary Experience Platform and applications architecture diagrams
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Answers are AI-assisted summaries of Adobe's public documentation and the instructors' practice, written for learning. Product behaviour changes, so confirm details in the linked official page before relying on them.
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