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Case study · Consulting

Running an Adobe MarTech consulting engagement

Consulting case study: discovery, architecture documentation, RTCDP use cases and journey design workshops in a simulated Adobe MarTech engagement.

Quick answer

This case study simulates a full Adobe MarTech consulting engagement: stakeholder discovery, current-state audit, RTCDP use-case prioritisation, architecture documentation, journey design workshops and a delivery roadmap. It uses the Adobe MarTech Consultant Portal to practise client-facing consulting alongside hands-on delivery.

Case study at a glance

About this case study: this is an Infinite360 Tech Academy project case study delivered on a simulation environment with synthetic data. It shows the scope, architecture and approach our consultants and learners practise. It is not a client engagement and implies no affiliation with, or endorsement by, any company or brand.

IndustryConsulting
PlatformsAEP, RTCDP, AJO, CJA, consulting frameworks
TypeAcademy project case study (simulated environment, synthetic data)
Roles practisedSolution consultant, architect, business analyst, program manager
Environmentadobe.martechconsultant.tech

The business challenge

Technical skill alone does not deliver an Adobe program. Consultants must run discovery, translate business goals into prioritised use cases, document architecture decisions and keep stakeholders aligned through delivery.

Target architecture

Consulting reference architectureCONSULTING REFERENCE ARCHITECTUREDiscoverStakeholdersCurrent stateKPIsPrioritiseUse casesValue vs effortDesignArchitectureIdentityData modelPlanBacklog30/60/90DeliverSprintsQAHandover
Reference architecture used in the consulting case study.

Implementation approach

Consulting delivery flowCONSULTING DELIVERY FLOW1Kick-off & discoveryinterviews, audit2Use-case workshopprioritise3Architecturedocumented decisions4Journey workshopdesign sessions5Roadmap30/60/90 days6Governance & handoverRACI, runbooks
Delivery sequence: each stage is validated before the next starts.
  1. Kick-off & discovery — interviews, audit
  2. Use-case workshop — prioritise
  3. Architecture — documented decisions
  4. Journey workshop — design sessions
  5. Roadmap — 30/60/90 days
  6. Governance & handover — RACI, runbooks

Use cases implemented

  • Stakeholder discovery interview guides
  • Use-case prioritisation matrix
  • Architecture decision records
  • Journey design workshop outputs
  • Dependency-tracked implementation backlog
  • Executive readout and roadmap

Validation and governance checks

  • Every use case linked to a KPI and an owner
  • Architecture decisions recorded with alternatives considered
  • Backlog dependencies mapped before sprint planning
  • Risks and open questions tracked to closure
  • Handover pack reviewed with the client team

What Infinite360 brings

Architecture first

A documented target architecture, identity strategy and data model before a single journey is built.

Reusable accelerators

Schema patterns, naming conventions, backlog templates, QA checklists and runbooks reused across projects.

Validation discipline

Every stage is validated - payloads, identity graphs, profile fragments, audience counts and journey test runs.

Governance built in

Consent, data usage labels and least-privilege access are designed in, not bolted on at go-live.

Knowledge transfer

Walkthrough recordings, documentation and pairing so your team can run and extend the solution.

Day-one-ready people

Consultants and contract engineers who have practised the same pattern end to end before joining your team.

From case study to contract delivery

The roles that practise this case study — Solution consultant, architect, business analyst, program manager — are the same profiles we place through contract hiring and staff augmentation. Because they have already built this pattern end to end, onboarding focuses on your systems and standards rather than on learning the platform.

Frequently asked questions

What does a consulting simulation teach?

How to run discovery, prioritise use cases, document architecture and manage stakeholders - the skills that make technical work land with a client.

Is this a real client engagement?

No. It is a simulated engagement with fictional stakeholders and synthetic data.

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