Side by side
| Prop | eVar | |
|---|---|---|
| Type | Traffic variable | Conversion variable |
| Persistence | Single hit | Configurable expiry |
| Best for | Pathing and traffic analysis | Attribution to success events |
In AEP and CJA
When Adobe Analytics data flows into AEP through the Analytics source connector, eVars and props arrive as XDM fields. In Customer Journey Analytics, persistence and attribution are set in the data view instead of at collection time.
Frequently asked questions
Can a prop be used for attribution?
Not in the same way; props do not persist. Use an eVar, or set persistence in a CJA data view.
Do I need eVars in CJA?
CJA uses dimensions from the dataset; persistence is configured in the data view.
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