The flow
Where the data is stored
Each report suite feeds an Experience Event dataset that you map during setup. Review the connector documentation for how datasets are created and named in your environment, and document which report suites feed which datasets.
How unification happens
Analytics events usually carry ECID. If another dataset links ECID to a known identity — for example a CRM ID after login — the Analytics behaviour joins that person's profile.
Frequently asked questions
Is Adobe Analytics data used for Profile?
It can be, if the dataset is enabled for Profile and identities link to other data.
Should I send everything from Analytics?
Only what your use cases need; extra fields add cost and noise to Profile.
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