Controls to design
- Consent captured once and honoured everywhere.
- Purpose recorded with each data use.
- Suppression applied before activation.
- Data minimisation and retention limits.
- A tested process for access and deletion requests.
Test it
Run end-to-end tests: opt a test profile out, then confirm it disappears from audiences, journeys and destinations.
Not legal advice
Laws differ by region and sector. Involve counsel and your privacy office in design reviews.
Frequently asked questions
Does a consent banner solve privacy?
No. It captures a choice; downstream systems must enforce it.
Who owns privacy in the programme?
Legal and privacy set policy; the platform team implements and evidences controls.
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