Four phases
- Assess. Current stack, skills, sponsors and the use-case backlog.
- Design. Operating model, roles, governance, consent and architecture standards.
- Build. Reusable templates and data models, environments and release process, enablement and training.
- Operate. Intake and prioritisation, quality and measurement, continuous improvement.
What a CoE owns
- Platform and data standards, naming and environments
- Consent, data usage and governance policies
- A reusable library of schemas, audiences and journeys
- Intake, prioritisation and release management
- Skills plan and training for delivery teams
- KPIs and reporting for the business
Typical roles
- Executive sponsor and CoE lead
- Platform architect and data architect
- Implementation and QA specialists
- Governance and privacy partner
- Analytics and measurement owner
How Infinate360 can help
The CXO Hive: Executive and Architecture Program covers setting up a MarTech or AI Centre of Excellence, CDP and AI strategy, governance, and GCC-to-global capability models. For team skills, see the Live Customised Program. Scope and pricing for consulting are agreed per engagement.
Next step
Frequently asked questions
How long does a CoE take to set up?
It depends on scope and size. A discovery phase usually comes first to size the work.
Do you claim past CoE clients here?
No. This page describes an approach, not client results.