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Module 10: AJO: Event-Based Journeys

AEP implementation track module 10: Trigger a journey off a real-time event instead of audience qualification, for near-real-time use cases. Objectives, topics,

Quick answer

Trigger a journey off a real-time event instead of audience qualification, for near-real-time use cases. This module takes about 2-3 hours and lists its learning objectives, topics, common mistakes and prerequisites. Prerequisites: Module 7 complete.

Learning objectives

  • Configure an event-based entry using a schema event
  • Compare latency and behaviour with audience-qualification entry
  • Build a simple cart-abandonment style trigger

What this module covers

  • Event-based versus audience-qualification entry, side by side
  • Designing for idempotency and re-entry
  • Latency expectations for event-triggered journeys

Common mistakes to avoid

  • Allowing unintended re-entry for the same event
  • Assuming event journeys never need a wait or exit condition
  • Not validating the event payload against the schema

Time and prerequisites

Time investment: 2-3 hours. Prerequisites: Module 7 complete.

Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.

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