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Module 09: AJO: Offer Decisioning

AEP implementation track module 09: Model offers, placements and decision rules, then serve a personalised offer inside a journey. Objectives, topics, common mi

Quick answer

Model offers, placements and decision rules, then serve a personalised offer inside a journey. This module takes about 2-3 hours and lists its learning objectives, topics, common mistakes and prerequisites. Prerequisites: Modules 7-8 complete.

Learning objectives

  • Define offers, collections and a placement
  • Author eligibility and ranking rules
  • Call the decision from a journey action and confirm the offer served

What this module covers

  • Offer Decisioning data model: offers, collections, placements, rules
  • Eligibility versus ranking versus prioritisation rules
  • Integrating decisioning calls into a journey action

Common mistakes to avoid

  • Mixing eligibility and ranking logic in one rule
  • No fallback offer when nothing is eligible
  • Testing only with the profile you built the offer for

Time and prerequisites

Time investment: 2-3 hours. Prerequisites: Modules 7-8 complete.

Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.

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