Learning objectives
- Configure an external data source lookup inside a journey
- Build and invoke a custom action (webhook or API call)
- Handle the response and branch on it
What this module covers
- When to use external data versus profile-resident attributes
- Custom action contracts: request and response schema
- Error handling and retry behaviour for external calls
Common mistakes to avoid
- Sending personal data in a payload without a consent check
- No fallback path when the external call fails or times out
- Leaving credentials in a shared document instead of a secure store
Time and prerequisites
Time investment: 2-3 hours. Prerequisites: Module 7 complete.
Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.
Move through the track
← Module 07: Adobe Journey Optimizer: OrchestrationModule 09: AJO: Offer Decisioning →All modules
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