Learning objectives
- Create a journey with an audience-qualification entry event
- Add a message action and basic branching logic
- Publish and monitor journey execution
What this module covers
- Journey canvas concepts: entry, conditions, actions, goals
- Audience qualification versus event-triggered entry (preview of Module 10)
- Journey monitoring and troubleshooting a stalled journey
Common mistakes to avoid
- Building one very large journey instead of smaller ones (Adobe documents a 50-activity guardrail)
- Publishing without using test mode or a dry run
- No explicit exit or goal condition
Time and prerequisites
Time investment: 3 hours. Prerequisites: Module 6 complete. An audience available for entry.
Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.
Move through the track
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