Learning objectives
- Build a rule-based segment using profile and event attributes
- Understand segment evaluation: streaming, edge and batch
- Connect and activate the segment to a destination
What this module covers
- Segment Builder: attributes, events and the merge policy dependency
- Streaming and edge segmentation versus nightly batch evaluation
- Destination catalogue: connecting a first activation channel
- Validating activation in the destination
Common mistakes to avoid
- Expecting batch rules to qualify in real time
- Activating without checking consent and data usage labels
- Not validating that profiles actually arrive at the destination
Time and prerequisites
Time investment: 3 hours. Prerequisites: Modules 2-3 complete. Profile-enabled datasets with sample traffic.
Lab screenshots, sandbox names and configuration IDs are shared with enrolled learners inside the Academy LMS, not on this public page.
Move through the track
← Module 05: Intelligent ServicesModule 07: Adobe Journey Optimizer: Orchestration →All modules
Last updated: