Agentic AI for MarTech training
Agentic AI training for MarTech professionals: AI agents, tool use, MCP, governance, evaluation and marketing workflow automation.
Agentic AI training for MarTech explains how AI agents plan and act through tools, and how to use them safely with customer data. You learn agent patterns, tool design, the Model Context Protocol, governance and human approval, evaluation, and practical marketing workflow automations.
Curriculum
Module 1: Agents
- What makes AI agentic
- Planning and tool use
- Failure modes
Module 2: Tools & MCP
- Designing tools
- MCP servers and clients
- Least-privilege access
Module 3: Governance
- Human approval
- Logging and audit
- Personal data and consent
Module 4: Applications
- Audience and journey QA assistants
- Analytics question answering
- Content operations
Hands-on projects
Marketing assistant
Agent with governed tools and customer context.
Evaluation set
Measure an assistant's accuracy before rollout.
Prerequisites and format
- Comfort with basic scripting or no-code automation
- Interest in marketing operations
Agentic AI for MarTech training is available as a focused single-tool path, as part of the career accelerator (₹60,000), or inside a customised program. Ask for single-tool pricing using the form below.
Free reading before you start
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Frequently asked questions
Is this the same as the Agentic AI & MCP track?
This is the focused single-tool course; the track adds AEP context and an enterprise copilot capstone.
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