Read this first
Illustrative designs. Each row is a planning pattern. It is not evidence of a completed client engagement and lists metrics to track, not results. Validate identity, consent and data quality in your own environment first.
Starting journey
Ten use cases
| Category | Use case | Trigger | Adobe components | Channel | KPI to measure |
|---|---|---|---|---|---|
| Acquisition | Lookalike seed audience of high-value dealers | repeat product line activity after order | RTCDP, ad destination | Paid media | Cost per qualified lead |
| Onboarding | Milestone nudge when catalogue-view has not happened in 7 days | no catalogue-view for 7 days | AJO, profile attributes | Email, in-app | Milestone completion |
| Engagement | Personalised homepage hero for returning dealers | returning visit | Edge profile, personalisation | Web | Click-through rate |
| Cross-sell and upsell | Renewal-time upsell review | renewal window | AJO | Email, advisor task | Renewal value |
| Cross-sell and upsell | Advisor callback offer for a high-value dealer | high-value segment and order | AJO, task creation | Phone, email | Meetings booked |
| Retention | Loyalty milestone recognition | tenure milestone | AJO | Email, in-app | Engagement after milestone |
| Retention | Check-in for a newly high-value dealer | value tier change | RTCDP | Email, advisor task | Satisfaction measure |
| Service and support | Self-service article suggestion after catalogue-view | catalogue-view confusion signal | Decisioning | Web | Self-service success |
| Measurement and governance | Cross-channel attribution view | touchpoint events | CJA, data views | Dashboard | Contribution by channel |
| Measurement and governance | Holdout-based incrementality report | campaign end | CJA or warehouse | Report | Measured incremental lift |
Data you will need
- Dealer and distributor orders
- Catalogue and product data
- Warranty and service records
- CRM account data
- Portal events
Governance for manufacturing
Keep contract pricing and terms out of marketing profiles and honour account-level data access rules.
- Check consent and channel permissions before every send
- Use a holdout group so the KPI shows real lift
- Document data sources, owners and retention
Build or learn this
Frequently asked questions
Are these manufacturing use cases client results?
No. They are illustrative design patterns. Real client work is published only with written approval and evidence.
Which Adobe products are involved?
Mostly Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics, with Web SDK for data collection.
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