Read this first
Illustrative designs. Each row is a planning pattern. It is not evidence of a completed client engagement and lists metrics to track, not results. Validate identity, consent and data quality in your own environment first.
Starting journey
Ten use cases
| Category | Use case | Trigger | Adobe components | Channel | KPI to measure |
|---|---|---|---|---|---|
| Engagement | Content recommendation after title-start | title-start | Decisioning | Web, email | Content engagement |
| Engagement | Frequency-capped weekly digest for viewers | weekly schedule | AJO, profile | Digest engagement | |
| Engagement | Send-time and channel selection by past response | scheduled send | Profile attributes, AJO | Email, SMS | Open and click rate |
| Engagement | In-app message for a feature a viewer has not used | feature gap | AJO in-app | In-app | Feature adoption |
| Cross-sell and upsell | Premium trial for engaged free viewers | engagement score threshold | RTCDP, AJO | Email, in-app | Trial-to-paid rate |
| Retention | Churn-risk intervention for viewers | churn score above threshold | Profile scores, RTCDP | Email, phone | Churn reduction vs holdout |
| Retention | Low-usage education for a subscription | usage drop | AJO | In-app, email | Usage recovery |
| Retention | Check-in for a newly high-value viewer | value tier change | RTCDP | Email, advisor task | Satisfaction measure |
| Personalisation and decisioning | Language and region adaptation | locale attribute | Profile | Web, email | Engagement by locale |
| Personalisation and decisioning | A/B and holdout framework for personalisation | experiment | Target or AJO experimentation | Web, email | Valid uplift readout |
Data you will need
- Playback and content events
- Subscription and billing events
- Device and app data
- Content metadata
- Viewing-consent records
Governance for media and streaming
Treat viewing history as personal data and give viewers a clear way to adjust personalisation.
- Check consent and channel permissions before every send
- Use a holdout group so the KPI shows real lift
- Document data sources, owners and retention
Build or learn this
Frequently asked questions
Are these media and streaming use cases client results?
No. They are illustrative design patterns. Real client work is published only with written approval and evidence.
Which Adobe products are involved?
Mostly Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics, with Web SDK for data collection.
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