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Adobe Analytics training

Adobe Analytics training: measurement strategy, implementation and tracking with Tags and Web SDK, reporting in Workspace and validation.

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Quick answer

Adobe Analytics training covers digital measurement from strategy to reporting. You learn solution design, variables and events, implementation with Adobe Tags and Web SDK, validation and debugging, and Workspace reporting, with a project that instruments and reports on a sample site.

What you'll learn

Curriculum

Module 1: Strategy

Measurement plans and KPIs
Solution design references
Data governance

Module 2: Implementation

Variables, events and classifications
Adobe Tags rules
Web SDK collection

Module 3: Validation

Debugging tools
QA checklists
Bot and invalid traffic considerations

Module 4: Reporting

Workspace projects
Segments and calculated metrics
Stakeholder dashboards

Practice

Hands-on projects

Instrument a site

Implement page, product and click tracking with validation.

Reporting pack

Build a stakeholder Workspace with segments.

Format

Prerequisites and format

Basic HTML and JavaScript awareness
Interest in digital analytics

Adobe Analytics training is available as a focused single-tool path, as part of the career accelerator (₹60,000), or inside a customised program. Ask for single-tool pricing using the form below.

Guides

Free reading before you start

Courses