Academy · AJO

Journey Optimizer training

Adobe Journey Optimizer training: event and audience journeys, channels, decisioning, suppression, frequency rules, testing and measurement.

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Quick answer

Adobe Journey Optimizer training covers how to design, build, test and measure real-time journeys. You learn event and audience journeys, channel configuration, personalisation and decisioning, suppression and frequency rules, test profiles and journey reporting, and build an event-triggered journey end to end.

What you'll learn

Curriculum

Module 1: Foundations

How AJO uses AEP profiles and events
Event vs audience journeys
Channel surfaces

Module 2: Journey design

Conditions, waits and paths
Personalisation and content
Decisioning and offers

Module 3: Governance

Suppression and frequency rules
Consent
Approvals and testing

Module 4: Measurement

Journey reporting
CJA analysis
Troubleshooting non-triggering journeys

Practice

Hands-on projects

Real-time transaction journey

Streaming event to profile to AJO trigger to message.

Abandonment journey

Cart abandonment with suppression after purchase.

Format

Prerequisites and format

Basic marketing campaign knowledge
Familiarity with AEP profiles and events

Journey Optimizer training is available as a focused single-tool path, as part of the career accelerator (₹60,000), or inside a customised program. Ask for single-tool pricing using the form below.

Guides

Free reading before you start

Courses