Academy · RTCDP

Real-Time CDP training

Adobe Real-Time CDP training: profiles, identity, audience design, destinations, activation QA and governance with hands-on projects.

Request details Talk to us

Quick answer

Real-Time CDP training teaches how Adobe's customer data platform turns AEP profiles into activated audiences. You learn identity and profile foundations, audience design across batch, streaming and edge evaluation, destination setup, consent and governance, and activation QA, finishing with an end-to-end activation project.

What you'll learn

Curriculum

Module 1: Profiles and identity

Real-Time Customer Profile and merge policies
Identity namespaces and graphs
Customer 360 design

Module 2: Audience design

Batch, streaming and edge evaluation
Segment Builder patterns
Validating audience sizes

Module 3: Activation

Streaming and batch destinations
Mapping identities and attributes
Consent and data usage policies

Module 4: Operations

Activation QA and reconciliation
Monitoring dataflows
Troubleshooting common issues

Practice

Hands-on projects

Audience strategy

Design lifecycle and suppression audiences for a retail brand.

Activation QA

Activate an audience and reconcile counts with the destination.

Format

Prerequisites and format

Basic understanding of marketing data
Familiarity with AEP concepts helps (see the free AEP guide)

Real-Time CDP training is available as a focused single-tool path, as part of the career accelerator (₹60,000), or inside a customised program. Ask for single-tool pricing using the form below.

Guides

Free reading before you start

Courses